ITTF & WTT Partner with CazéTV for Brazilian Broadcast Deal
- What: A four-year broadcast partnership between the International Table Tennis Federation (ITTF), World Table Tennis (WTT), and CazéTV.
- Why it Matters: Significantly expands free-to-view access to top-tier table tennis events in Brazil, leveraging CazéTV's extensive digital reach.
- What's Next: CazéTV will begin broadcasting ITTF and WTT events starting in 2025, including the World Table Tennis Championships Finals and
ITTF & WTT Announce Exclusive broadcast Partnership with CazéTV in brazil
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Published September 18, 2025, at 03:53:35 AM
Partnership Details: Expanding Table Tennis Access in Brazil
The International Table Tennis Federation (ITTF) and World Table Tennis (WTT) have announced a new four-year broadcast partnership with CazéTV, granting the Brazilian platform exclusive digital free-to-view rights from 2025 to 2028 (World Table Tennis, September 17, 2025).
This agreement aims to make table tennis more accessible to Brazilian fans than ever before.CazéTV will broadcast a thorough range of events, including the ITTF World Table Tennis Championships Finals and the ITTF Singles and Mixed Team World Cups, alongside all WTT Grand Smash, WTT Champions, WTT Star Contender, and WTT Contender Series events. All content will be available free of charge and on-demand.
cazéTV: A Rising Force in brazilian Sports Broadcasting
CazéTV has quickly established itself as a prominent player in the Brazilian sports broadcasting landscape. The platform distinguishes itself by its strong digital presence and innovative distribution strategy. it primarily utilizes YouTube as its core distribution channel, complemented by integrations with major streaming services like Disney+, Amazon Prime Video, Samsung TV Plus, and SKY+ (The Street, August 28, 2024).
Notably,cazéTV became the first-ever linear channel integrated with SKY+,demonstrating its ability to bridge customary and digital broadcasting methods. This multi-platform approach allows CazéTV to reach a broad audience where they already consume sports content.
Impact on Table tennis Viewership in Brazil
Brazil has a growing interest in table tennis, and this partnership is expected to significantly boost viewership. While specific viewership numbers for table tennis in Brazil are not readily available,the popularity of othre sports on CazéTV provides a strong indicator of potential reach. For exmaple, CazéTV’s coverage of the English Premier League consistently draws large audiences (lance, may 15, 2024).
The free-to-view nature of the broadcasts is a key factor in expanding access.Previously, many major table tennis events where only available through paid subscriptions or limited television coverage.this partnership removes those barriers, perhaps attracting a new generation of fans to the sport.
WTT and ITTF Broadcast Strategy
This partnership with CazéTV aligns with the ITTF and WTT’s broader strategy to increase the global reach of table tennis. WTT, established in 2019, was created to professionalize the sport and enhance its commercial appeal (ITTF, December 12, 2019). Expanding broadcast coverage in key markets like Brazil is a crucial component of this effort.
The ITTF and WTT have been actively seeking partnerships with digital platforms to reach younger audiences and tap into new revenue streams. CazéTV’s focus on digital distribution and its strong engagement with Brazilian sports fans make it an ideal partner for achieving these goals.