Jaguar Embarks on Brand Renewal and New Model Announcement

End of ​an ​Era: Jaguar F-Pace Sales Discontinued in the UK

The ⁤Jaguar F-Pace, a large SUV, has ceased sales in‌ the UK market. As a result, all new Jaguar⁣ car‌ sales ‌will be ​halted in the ​UK until the next generation model arrives in⁤ 2026.

This summer, sales of⁣ the XE, XF, and F-Type, produced at Britain’s Castle Bromwich factory, and ‌the⁢ E-Pace and I-Pace, assembled at Magna Steyr ‍in Austria, were discontinued. However,‍ the F-Pace, I-Pace, ​and E-Pace continue ⁢to​ be‌ produced⁤ for the global market.

Jaguar’s Major Brand Overhaul

Jaguar will embark on a significant brand overhaul later this year. A ​concept model of an electric 4-seater GT with a ‍maximum output of 600ps, equivalent ​to the Porsche⁢ Taycan, is expected to be unveiled.

Following the concept model, a luxury SUV equivalent to the Bentley Bentayga ‍and ‌a luxury sedan will be released in ​2026. All three models will be built on a new Jaguar-specific platform called JEA.

A “Reset Period” for Jaguar

Jaguar will⁣ take⁢ a ⁢”reset period” before introducing the next generation model, according to managing director‌ Loudon Glover.

A statement from JLR (Jaguar Land​ Rover) confirms that Jaguar new car‍ sales will end ahead of the new brand launch at the end‌ of this year​ and product launch in 2026.

Jaguar’s Sales Performance

Last year, the F-Pace sold⁢ 21,943‌ units worldwide, more than the other six models​ combined ‍and⁣ more than ⁣double⁤ that of the‍ second-place I-Pace (7,000 units).

JLR’s main sales vehicles are Range Rover, Range Rover Sport, and Land Rover Defender, accounting for more than ⁢half of the total sales. Against this background, Jaguar has decided⁢ to revamp its brand and lineup.

New ⁤Models on the Horizon

JLR CEO Adrian Mardell​ stated that the discontinuation of Jaguar’s ​current lineup is due to a lack of profitability. The new⁤ models, with a newly designed architecture, aim ⁢to ​change this.

View​ the full gallery: 13 photos of the Jaguar F-Pace