Chapel Hill, NC – James Spurling, a fixture within the University of North Carolina athletics department for over five decades, passed away suddenly today, . He was 68 years old.
Spurling’s connection to Tar Heel football began in the 1970s, as a teenager working at a service station in Chapel Hill. A chance encounter with former UNC football player and Rams Club executive director Ernie Williamson sparked a lifelong dedication to the university’s athletic programs. According to accounts of the meeting, Spurling offered to help Williamson repair a tractor, refusing payment but accepting an invitation to attend a Carolina football game – an experience that ignited his passion for the Tar Heels.
For many years, Spurling served as the director of Kenan Stadium and the Kenan Football Center, becoming a recognizable and respected presence to generations of players, coaches, and fans. He was known for his selfless nature, honesty, and unwavering commitment to teamwork, qualities that wove him into the very fabric of Carolina athletics.
His dedication didn’t go unnoticed. In 2003, Paul and Sydna Rizzo endowed a full football scholarship in Spurling’s name, a testament to his life-long commitment to UNC-Chapel Hill. This honor underscored the profound impact he had on the program and the appreciation felt by those who knew him.
Spurling’s influence extended beyond the physical facilities he oversaw. He was described as the “heart and soul behind the scenes,” welcoming everyone with kindness and a genuine spirit. An Instagram post from tarpitpod highlighted the sadness felt by the UNC community, recognizing Spurling as a “beloved legend” and a “cornerstone of Tar Heel football.”
The Rams Club honored Spurling further by naming the West Concourse of Kenan Stadium after him. This recognition, detailed in a piece by the Rams Club, celebrated a “priceless gem” and provided an opportunity for family and friends to contribute to a lasting tribute.
Shawn Hocker, a former Tar Heel football player, recalled Spurling’s Eastgate BP station as a central gathering place in Chapel Hill. “Mr. Spurling’s station was the centerpiece of town,” Hocker said, describing it as a hub for local leaders and a source of news and conversation. Jeff Saturday, another former player, remembered the station as a “home-away-from-home” where Spurling always had a smile and a listening ear.
Dick Baddour, a former athletic director, remembered Spurling’s hiring process as straightforward, with a strong recommendation from the Athletic Department to the UNC Office of Human Resources. This speaks to the immediate recognition of Spurling’s value and potential contribution to the university.
Spurling’s passing marks the end of an era for Carolina Athletics. He leaves behind a legacy of dedication, service, and unwavering support for the Tar Heels. While details surrounding his passing were not immediately available, the outpouring of grief and remembrance underscores the significant role he played in the lives of countless individuals connected to the University of North Carolina.
The impact of James Spurling extends beyond statistics and accolades. He embodied the spirit of Carolina Athletics, fostering a sense of community and loyalty that will be deeply missed. His story serves as a reminder of the often-unseen individuals who contribute so much to the success and tradition of collegiate sports.
