Jana Boyd Named Director of Social Media for Longwood Women’s Basketball

Jana’ Boyd has been appointed as the director of social media for Longwood women’s basketball, bringing extensive digital strategy experience from the NCAA Division II Central Intercollegiate Athletic Association, according to verified reporting from BVM Sports.

Boyd steps into the role with a clear mandate to enhance the program’s brand and build engagement across multiple platforms. According to BVM Sports, her primary duties will involve overseeing creative strategies for videography, photography, and day-to-day social media operations for the women’s basketball program.

Background With the CIAA

Before accepting the position at Longwood, Boyd spent nearly seven years working with the CIAA. During her tenure with the Division II conference, she drove significant audience growth and digital expansion. According to BVM Sports, Boyd generated over 4 million social media impressions during CIAA championship events and expanded the CIAA Sports Network’s social media following from 9,000 to more than 24,000 users.

In addition to her conference experience, Boyd led marketing efforts for Trigon Combat located in Charlotte, building a background in producing multimedia content and executing targeted digital strategies.

Program Strategy and Leadership Reaction

Longwood women’s basketball head coach Erika Lang-Montgomery pointed to Boyd’s creative background as a vital component for the program’s upcoming outreach. According to BVM Sports, Head Coach Erika Lang-Montgomery emphasized Boyd’s creativity and talent as key assets for the program’s growth. According to BVM Sports, she aims to engage recruits, current student-athletes, alumni, and fans through innovative digital campaigns designed to increase program visibility and build stronger community connections.