Japan Tourism: Apps Solve Guide Shortage
Japan Faces Bilingual Guide Shortage Amid Tourism Boom
Updated June 12, 2025
A surge in international tourists is highlighting a critical shortage of bilingual guides in Japan. The tourism boom, while positive, is straining resources as travel agencies struggle to find enough qualified personnel.
The scarcity of bilingual guides is attributed, in part, to the COVID-19 pandemic. Many experienced guides opted for retirement or transitioned to different fields during the period of restricted travel.
This shortage impacts the quality of service provided to tourists and the operational efficiency of travel companies. The need for bilingual tour guides is now more critical than ever.
“We’ve had to reschedule tours or cancel them altogether because we couldn’t secure guides, and we’re so sorry we couldn’t offer service on the dates and times customers wanted,” said an official from a major travel agency.
What’s next
The Japanese tourism industry is actively exploring solutions to address the bilingual guide shortage, including recruitment drives and training programs. The focus is on ensuring a lasting supply of qualified guides to meet the demands of the growing tourism sector.
