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Japan Tourism: Apps Solve Guide Shortage - News Directory 3

Japan Tourism: Apps Solve Guide Shortage

June 12, 2025 Catherine Williams Business
News Context
At a glance
  • A surge in international tourists is highlighting a ‍critical shortage ⁢of bilingual guides in⁢ Japan.
  • The scarcity of bilingual guides is attributed, in part, to the COVID-19 pandemic.
  • This shortage impacts ⁣the quality⁢ of service provided to tourists and the operational efficiency of travel companies.
Original source: asia.nikkei.com

Key Points

  • Japan’s tourism sector is booming,⁣ but faces a shortage of bilingual guides.
  • The COVID-19 pandemic led to retirements and career changes among ⁤guides.
  • Travel agencies are struggling to meet tour demands due to guide scarcity.

Japan Faces Bilingual Guide Shortage Amid Tourism Boom

⁢ Updated‍ June 12, 2025

A surge in international tourists is highlighting a ‍critical shortage ⁢of bilingual guides in⁢ Japan. The tourism boom, while positive, is straining resources as travel agencies struggle to find enough qualified personnel.

The scarcity of bilingual guides is attributed, in part, to the COVID-19 pandemic. Many experienced guides opted for retirement or transitioned to different fields during the period of restricted travel.

This shortage impacts ⁣the quality⁢ of service provided to tourists and the operational efficiency of travel companies. The need for bilingual tour guides is now ⁢more ⁢critical than ever.

“We’ve had to reschedule tours or cancel them altogether because we couldn’t secure guides, and we’re so sorry we couldn’t offer service on the dates and times customers wanted,” said an official from a major travel agency.

What’s next

The Japanese tourism industry is actively exploring solutions to address the bilingual guide⁤ shortage, including⁣ recruitment drives and training programs. The focus is on ensuring a lasting supply of qualified guides to meet the demands of the growing tourism sector.

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