JBL Grip: Tallboy Portable Bluetooth Speaker Review
- JBL unveiled its Grip Bluetooth speaker at IFA 2025 in Berlin, a trade show focused on consumer electronics.
- JBL states the Grip is designed for maximum portability.
- JBL's choice to model the Grip after a seltzer can is a clever marketing move.
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JBL Announces Grip: A Seltzer Can-Inspired Bluetooth Speaker
JBL unveiled its Grip Bluetooth speaker at IFA 2025 in Berlin, a trade show focused on consumer electronics. The speaker’s design is notably inspired by the shape and proportions of a standard seltzer can, prioritizing portability.
JBL states the Grip is designed for maximum portability. The company highlights a variety of influences on wireless audio product design, citing examples like wireless earbuds, single-use pill packaging, and even cassette tapes.However, the seltzer can aesthetic appears to be a first in the Bluetooth speaker market.
Design and Portability
The Grip’s cylindrical shape and size are directly modeled after a typical 12oz seltzer can. This design choice aims to make the speaker easily portable and convenient to carry. Further details regarding materials, weight, and available colors have not yet been released.
Potential Market and competition
The portable bluetooth speaker market is highly competitive, with established players like Bose, Sony, and Ultimate Ears. JBL hopes to differentiate the Grip through its unique design and potentially a competitive price point. The speaker’s target audience likely includes younger consumers who value both aesthetics and portability.
Comparison of Portable Bluetooth Speakers (Example)
| Speaker | Dimensions (approx.) | Weight (approx.) | price (approx.) |
|---|---|---|---|
| JBL Grip (announced) | similar to 12oz seltzer can | TBD | TBD |
| Bose SoundLink Flex | 7.9″ H x 4.1″ W x 2.3″ D | 1.3 lbs | $149 |
| Sony SRS-XB23 | 3.31″ H x 2.95″ W x 3.15″ D | 0.65 lbs | $99 |
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