JENNIE’s Less Than a Lover Tops Billboard New Music Poll

JENNIE’s solo single “Less Than a Lover” has secured the top spot in Billboard’s latest new music poll, capturing 62% of the vote. The track outpaced entries from KATSEYE, Macario Martinez, Tyla, Charli xcx, and other artists, marking a clear fan endorsement of the summer ballad. The poll, conducted July 24–26, underscores the song’s popularity, which follows her 2022 collaboration with Tame Impala, “Dracula,” that peaked at No. 5 on the Hot 100.

Cinematic Vision and Fan Reception of the Summer Ballad

The track, released alongside a music video co-written by JENNIE, was previewed during her Governors Ball performance in June. Filmed on the Spanish coast, the visual portrays a “hazy heatwave” narrative, with JENNIE depicting a character “very confused but also knows what she wants: to enjoy summer.” Director Chooey, credited as a co-writer and stylist, shaped the clip into a romantic short film. KATSEYE’s “Animal” placed second with 24% of the vote, followed by Macario Martinez’s “Estar Sin Ti” and Tyla’s A*Pop album.

Solo Artistry and Thematic Resonance in a Competitive Landscape

JENNIE’s success aligns with her growing influence as a solo artist. The song’s focus on emotional ambiguity—“wanting to avoid love, want to avoid responsibility”—resonates with fans seeking relatable storytelling in summer releases.

Billboard’s Poll Highlights Fan-Driven Music Trends

The poll reflects broader trends in music consumption, where fan-driven platforms amplify individual artists’ visibility.

JENNIE’s Creative Control and Evolution Beyond K-Pop Norms

JENNIE’s creative control over the project underscores her evolution as an artist. By co-writing the music video and collaborating with director Chooey, she extended her artistic vision beyond traditional K-pop solo promotions.

Future Outlook: Sustaining Momentum in 2026

This thematic continuity positions her as a versatile artist capable of navigating both collaborative and individual projects.

JENNIE’s victory reaffirms her status as a leading figure in global music. The song’s blend of emotional depth and melodic appeal, coupled with its visual storytelling, has secured its place as a summer favorite.