Jeremy Borash AAA Role: WWE Producer Update
WWE Finalizes AAA Acquisition, Jeremy Borash Takes Key Leadership Role
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WWE’s acquisition of AAA (Asistencia Asistencia Lucha Libre) is now complete, marking a meaningful expansion for the global wrestling giant into the Latin American market. The deal, finalized earlier this year after initial reports surfaced in january, sees WWE as the majority shareholder, with a company called Fillip owning just under half of the promotion. This move promises to bring exciting changes and opportunities to both organizations and the world of lucha libre.
Jeremy Borash Appointed Director of Latin America
A key figure in bridging the gap between WWE and AAA is Jeremy Borash, who has been appointed Director of Latin America. According to the wrestling Observer Newsletter, Borash will serve as the “point man” in this new venture, responsible for overseeing the collaboration and integration of the two promotions.
Borash is no stranger to the wrestling world. Before joining WWE,he was a prominent figure in TNA (now Impact Wrestling),working as both an announcer and a producer. He departed TNA in 2018 and quickly found a home in WWE,where he’s reportedly become a trusted advisor to Paul “Triple H” Levesque,even being described by Kevin nash years ago as levesque’s “right-hand man.”
His recent activity confirms his deep involvement with AAA. Borash has been actively engaging with figures within the lucha libre community, learning the nuances of the culture and building relationships.This dedication signals a commitment to respecting and preserving the unique traditions of AAA while integrating it with WWE’s global reach.
Expanding WWE’s Reach Through Lucha Libre Talent
The acquisition isn’t just about corporate structure; it’s also about talent. WWE has already begun utilizing AAA’s roster, with pete Dunne brought in as a producer. Dunne’s keen eye for crowd reaction led him to a spot filling in for the injured chad Gable, demonstrating the immediate benefits of cross-promotion. He specifically noticed the strong response to El Grande Americano, highlighting the potential for AAA stars to shine on a larger stage.
This collaboration opens doors for both WWE and AAA talent. WWE gains access to a vibrant pool of skilled lucha libre performers, while AAA wrestlers have the opportunity to reach a wider audience and gain international exposure. This exchange promises to elevate the quality of wrestling for fans worldwide.
TripleMania XXXIII: A Showcase of AAA’s Stars
The upcoming AAA TripleMania XXXIII event is a prime example of the synergy between WWE and AAA. Borash recently confirmed details of the show on X (formerly Twitter), revealing a stacked card headlined by a Fatal Four-Way match for the AAA Mega Championship.
El Hijo del Vikingo will defend his title against a formidable lineup including dominik Mysterio, el Grande Americano, and Dragon Lee.The event will be streamed for free on YouTube, with both English and Spanish commentary available, making it accessible to a global audience. This accessibility is a key component of WWE’s strategy to broaden AAA’s reach and introduce lucha libre to new fans.
TripleMania XXXIII isn’t just a wrestling event; it’s a statement. It signifies the beginning of a new era for AAA, backed by the resources and expertise of WWE, while remaining true to its lucha libre roots. Fans can expect a thrilling showcase of athleticism, drama, and the unique spectacle that defines AAA.