honor of Kings, a leading global gaming IP, released its 10th-anniversary theme song, “Atlas of Tommorow,” on November 4, 2023. Teh song is available on major streaming platforms, including tencent Music Entertainment’s (TME) QQ Music, Kugou, and Kuwo, as well as apple music, Spotify, and KKBOX.

“Atlas of Tomorrow” quickly rose to the top of multiple music charts following its release, demonstrating the growing synergy between Mandopop and popular game franchises. Billboard Global reports increasing crossover success in this area.

strategic Partnership Details

Through this partnership,TME is empowering Honor of Kings to expand its presence across visuals,gameplay,and audio through content co-creation and integrated marketing campaigns. This collaboration highlights the increasing cultural meaning and reach of music within gaming ecosystems.

TME stated its commitment to forging strategic alliances with globally recognized cultural IPs, promoting the power of music across diverse content ecosystems, and amplifying the reach of high-quality original music to a wider international audience.