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Understanding and Implementing Website Surveys: A Guide to Survicate and Beyond
Table of Contents
Website surveys are a powerful tool for understanding your audience,gathering valuable feedback,and improving your online presence.In today’s digital landscape,knowing why visitors behave the way they do is just as significant as knowing what they do. this article will delve into the world of website surveys, focusing on a popular solution – Survicate – and how to integrate it effectively with other marketing tools like Google Tag Manager and Facebook Pixel. We’ll also explore how to tailor survey implementation based on user segments, like prime users versus general visitors.
Why Use Website Surveys?
Before diving into the technical aspects, let’s understand the benefits. Website surveys help you:
Gather Direct Feedback: Instead of guessing, ask your visitors directly about their experience.
Improve User Experience (UX): Identify pain points and areas for improvement on your website.
Increase Conversion Rates: Understand why visitors aren’t converting and address those roadblocks.
Personalize the User Journey: Tailor content and offers based on visitor responses.
Measure Customer Satisfaction: Track how happy your visitors are with your website and services.
introducing Survicate: A Powerful Survey Tool
Survicate is a popular platform designed to help you create and deploy targeted website surveys. It offers a range of features, including:
Variety of Question Types: Multiple choice, open-ended, NPS (Net Promoter Score), and more.
Targeting Options: Trigger surveys based on visitor behaviour, demographics, and other criteria.
Customization: Match the survey’s look and feel to your brand.
* Integration: Connect with other tools like Google Analytics, email marketing platforms, and CRM systems.
the code snippet we’ll be examining demonstrates how Survicate is loaded onto a webpage. Let’s break it down:
javascript
(function(w, d, s) {
if (w.sva && w.sva.setVisitorTraits) {
setAttributes();
} else {
w.addEventListener("SurvicateReady", setAttributes);
}
var s = document.createElement('script');
s.src="https://survey.survicate.com/workspaces/0be6ae9845d14a7c8ff08a7a00bd9b21/websurveys.js";
s.async = true;
var e = document.getElementsByTagName('script')[0];
e.parentNode.insertBefore(s, e);
})(window, document, 'script');
This code snippet dynamically loads the Survicate JavaScript file. It first checks if the Survicate object (w.sva) exists and if the setVisitorTraits function is available. If so, it calls a function called setAttributes(). Otherwise, it listens for a “SurvicateReady” event before calling setAttributes(). this ensures that the Survicate library is fully loaded before attempting to configure it. The script is then added to the page, ensuring it loads asynchronously to avoid blocking other page elements.
Integrating Survicate with User Segmentation
The real power of Survicate comes from its ability to target specific user segments. The following code snippet demonstrates how this is achieved within a larger framework:
“`javascript
(function(window, document, script) {
window.TimesApps = window.TimesApps || {};
var timesapps = window.TimesApps;
TimesApps.toiPlusEvents = function(config) {
var isConfigAvailable = “toiplussitesettings” in f && “isFBCampaignActive” in f