Joint Credit Card Campaign: Digital Investments and Exclusive Lifestyle Perks

Citi Hong Kong and the digital wealth advisory and investment platform Endowus announced the launch of a joint credit card promotion titled Invest with Clarity, Live in Prestige on April 15, 2026.

The initiative is designed to integrate digital investment solutions with the lifestyle privileges associated with the Citi Prestige Card. Under the terms of the campaign, eligible Endowus clients who successfully apply for a new Citi Prestige Card and meet specific requirements during the promotion period will receive a cash reward of HK$4,000.

Strategic Fintech Collaboration

This partnership is part of a broader strategy by Citi to lead in digital wealth by leveraging fintech to enhance its client value proposition. The company has positioned itself as both a collaborator and a strategic investor within the fintech ecosystem of Hong Kong.

The current collaboration builds upon a previous financial relationship established in August 2023, when Citi Ventures invested in the Endowus platform.

Future Expansion Plans

Citi and Endowus have stated their intention to explore further collaborations following this inaugural joint campaign. These potential expansions include extending the promotion to other Citi credit cards and incorporating a broader spectrum of products to drive financial innovation and change the client experience.