Jonty Rhodes: Investor & Ambassador for UpUrFit
jonty Rhodes, the legendary cricketer, steps into a new arena as a strategic investor and brand ambassador for UpUrFit, a leading sports and fitness brand in India. This move signifies Rhodes’s commitment to championing performance, recovery, and hygiene within the burgeoning Indian sports wellness market. UpUrFit,founded by Munish Vig and Vikram Gunjal,focuses on clean ingredients and affordable,high-quality wellness solutions. Rhodes, impressed by the company’s mission and products, invested after personal testing. With the market projected to reach $40 billion by 2030, UpUrFit, backed by Rhodes’s expertise, is poised for meaningful growth. News Directory 3 is following this developing story. Discover what’s next as UpUrFit expands its line!
Jonty Rhodes invests in UpUrFit, India-Based Sports Fitness Brand
Updated June 4, 2025
Jonty Rhodes, renowned for his fielding prowess in cricket, is now a strategic investor and brand ambassador for UpUrFit, an Indian sports and fitness company. The company, founded by Munish Vig and Vikram Gunjal, aims to address the needs of Indian sports and fitness enthusiasts with products focused on performance, recovery, and hygiene, emphasizing clean ingredients.
rhodes said he was drawn to UpUrFit’s clear mission. He noted the founders’ focus on product relevance and performance, not just celebrity endorsements. Rhodes and his family tested the products before he committed to the venture.
upurfit, launched in 2023, quickly made its mark in India’s sports wellness market, particularly in pain management and recovery solutions.Market analysis indicates the sector could reach $40 billion by 2030,growing at a compound annual growth rate of 19%. UpUrFit aims to provide affordable, high-quality wellness options.
“For us, Jonty isn’t just a cricketing icon. He represents resilience, commitment, and performance,” said Vikram Gunjal, co-founder of upurfit.
Munish Vig, also a co-founder, said rhodes’ feedback on athlete needs has already influenced UpUrFit’s product growth. Vig emphasized that Rhodes’ involvement extends beyond brand value to product leadership.
What’s next
UpUrFit plans to expand its product line, driven by research and athlete endorsements, to cater to everyday performance needs in the Indian market.