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- This report examines the integration of DoubleVerify (DV) technology with Pinterest, specifically focusing on the JavaScript code snippet provided.
- doubleverify is a digital media measurement software company that provides verification, viewability, and fraud detection solutions for digital advertising.
- Detail: DV's services help advertisers mitigate risks associated with ad fraud,brand safety concerns,and low viewability rates.
This report examines the integration of DoubleVerify (DV) technology with Pinterest, specifically focusing on the JavaScript code snippet provided. The code indicates a collaboration aimed at verifying ad placements and measuring ad effectiveness on the Pinterest platform.
DoubleVerify (DV)
Table of Contents
doubleverify is a digital media measurement software company that provides verification, viewability, and fraud detection solutions for digital advertising. Founded in 2008,DV aims to ensure ad spend is directed to genuine audiences and safe environments.
Detail: DV’s services help advertisers mitigate risks associated with ad fraud,brand safety concerns,and low viewability rates. They achieve this through real-time monitoring and analysis of ad impressions across various platforms and devices.
Example: In Q3 2023, DoubleVerify reported revenue of $113.7 million, demonstrating its significant role in the digital advertising ecosystem.
DVtag and Pub.js
The provided code snippet includes “dvtag” and “pub.js,” which are components of DoubleVerify’s technology.
Detail: ”dvtag” is a JavaScript tag used to initiate DV’s measurement and verification processes on a webpage. “pub.js” is a JavaScript library used by DV to collect data and report it back to their servers. The specific tag `DV1106009` is a unique identifier for a particular DV configuration.
Example: According to DoubleVerify’s documentation, the dvtag is essential for activating their verification services on a publisher’s site.
Pinterest Integration
Pinterest is a visual discovery engine where users find ideas for inspiration and shopping.Launched in March 2010, Pinterest partners with advertising technology companies like DoubleVerify to enhance ad quality and transparency for advertisers.
Detail: Integrating DoubleVerify allows Pinterest to offer advertisers greater assurance that their ads are appearing in brand-safe environments and are being viewed by real users. This integration is particularly critically important for maintaining advertiser trust and attracting ad spend.
Example: In February 2022, Pinterest announced a partnership with DoubleVerify to provide advertisers with third-party verification of ad placements on its platform.
Pinit.js and Asynchronous Loading
The code snippet also references “pinit.js,” which is Pinterest’s official JavaScript file for enabling “Pin It” buttons and other Pinterest-related functionalities.
Detail: The `async defer` attributes in the script tag indicate that the script will be downloaded in parallel with other resources but will only be executed after the HTML parsing is complete. This improves page load performance. The `data-osano=”ESSENTIAL”` attribute suggests the script is considered essential for the functionality of the page, perhaps related to privacy consent management.
Example: Pinterest’s developer documentation details the use of pinit.js for adding social sharing features to websites.
Data Privacy considerations
The inclusion of `data-osano=”ESSENTIAL”` suggests a consideration for data privacy regulations.
Detail: Osano is a consent management platform (CMP) that helps websites comply with privacy laws like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Marking the script as “ESSENTIAL” implies that it is necessary for core functionality and may be loaded even if a user hasn’t explicitly given consent for certain types of tracking.
Example: Osano’s website provides information about their CMP and its features for managing user consent.