JuJu Watkins NWSL Boston Legacy Investment
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JuJu Watkins Invests in Boston Legacy FC,Pioneering NCAA Athlete ownership in Pro Sports
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USC guard JuJu Watkins has made history as the first active NCAA athlete to directly invest in a professional women’s sports team,joining the ownership group of the National Women’s Soccer League (NWSL) expansion franchise,Boston Legacy FC. This move signals a growing trend of athlete investment and highlights the rising profile of women’s sports.
Last updated: 2025/11/06 20:44:05
The Historic investment
On November 6, 2025, USC guard JuJu Watkins officially joined the investor group for Boston Legacy FC, a forthcoming expansion team in the National Women’s Soccer League (NWSL). This marks a groundbreaking moment, as Watkins is the first current NCAA athlete to make a direct financial investment in a professional women’s sports franchise. The details of Watkins’ investment were not immediatly disclosed, but the move is widely seen as a significant endorsement of the NWSL and the future of women’s soccer.
Watkins joins a diverse and high-profile group of investors already backing Boston Legacy FC, including the Indiana Fever‘s Aliyah Boston. This demonstrates a growing trend of cross-league support and athlete investment within women’s sports.
The Rise of Athlete Investment in Women’s Sports
Watkins’ investment is not an isolated incident, but rather a symptom of a larger trend. Increasingly, professional athletes are recognizing the potential for growth and financial return in women’s sports.This is driven by several factors, including the increasing popularity of women’s leagues, growing media coverage, and a greater awareness of the economic opportunities available.
Historically, NCAA rules have restricted athletes’ ability to profit from their name, image, and likeness (NIL). However, recent changes to NIL regulations have opened up new avenues for athletes to engage in financial opportunities, including