K-Pop Group CORTIS to Perform at NBA All-Star Celebrity Game Halftime Show

The K-pop group Cortis is set to make history as the first Korean act to perform at the NBA All-Star Celebrity Game halftime show. The performance is scheduled for February 13th at the Kia Forum in California, according to announcements made by Big Hit Music and ESPN on Wednesday, February 4th, 2026.

This marks a significant milestone for Cortis and for K-pop representation within the NBA’s All-Star weekend festivities. The NBA All-Star Celebrity Game is a popular event featuring NBA alumni alongside Hollywood celebrities and sports stars. The game and Cortis’s halftime performance, will be broadcast nationally across the United States on ESPN.

Beyond the celebrity game performance, Cortis is also slated to appear at the ‘NBA Crossover Concert Series’ on February 12th at the Los Angeles Convention Center, another first for a Korean artist. This dual appearance underscores the NBA’s increasing embrace of global music and entertainment.

Cortis debuted in August of last year under Big Hit Music, the same label as global sensation BTS. The five-member group – consisting of Juhoon, Gunho, Seonghyeon, Martin (Korean-Canadian), and James (Taiwanese) – quickly gained recognition. Their debut album, “COLOR OUTSIDE THE LINES,” achieved “million seller” status within three months of its release, demonstrating a strong and immediate connection with audiences.

The group’s rapid success and growing popularity have positioned them as a rising force in the K-pop landscape. Big Hit Music’s strategic promotion and Cortis’s own musical appeal have clearly resonated with fans, paving the way for opportunities like this NBA All-Star performance.

The NBA All-Star weekend is a major event in the American sports calendar, drawing significant media attention and a large viewership. Cortis’s inclusion in the event provides a valuable platform to introduce their music to a broader American audience and further expand the global reach of K-pop. The halftime show performance is expected to be a key moment for the group, potentially boosting their profile and opening doors to future collaborations and opportunities within the US market.

The NBA’s decision to feature Cortis also reflects a broader trend of incorporating diverse musical acts into its All-Star weekend programming. The ‘NBA Crossover Concert Series’ is designed to blend basketball culture with music, fashion, and art, appealing to a wider demographic. Cortis’s participation aligns with this strategy, bringing a unique K-pop flavor to the event.

While details of Cortis’s halftime show performance remain under wraps, the opportunity itself is a landmark achievement. It signifies a growing recognition of K-pop’s influence on the global music scene and the NBA’s willingness to embrace international talent. The performance is poised to be a memorable moment for both the group and the NBA All-Star weekend, potentially setting a precedent for future collaborations between K-pop artists and the league.

Cortis’s quick ascent from debut to performing on a major international stage like the NBA All-Star Game highlights the power of strategic label support and the increasing global demand for K-pop music. The group’s success story is a testament to the dedication of its members and the effective marketing strategies employed by Big Hit Music. As they prepare for their performances in Los Angeles, Cortis is undoubtedly poised to make a lasting impression on a new audience and solidify their position as a rising star in the K-pop world.