Kanye West Name Change: New Legal Name
- Kanye West, the artist and entrepreneur, is now legally "Ye Ye." Business documents filed in California by his chief financial officer, Hussain Lalani, reflect the change.
- The name change, another step in the evolution of the Kanye West brand, has not been publicly announced.A spokesperson for Ye Ye has not commented.
- In March 2024, West's chief of staff described the "Kanye West" moniker as a "slave name." The letter urged respect for West's chosen identity.
Breaking news: Kanye west has legally changed his name to “Ye Ye.” This important shift impacts his business ventures, according to recent filings listing the new name across Yeezy Apparel, Yeezy Record Label LLC, and Getting Out Our Dreams Inc. The move follows west’s previous name change to “Ye” in 2021. The ramifications for the Yeezy empire, particularly concerning branding and trademarks post-Adidas partnerships, are yet unfolding. News Directory 3 is on top of this and will reveal all of the details.Discover what’s next for the artist and entrepreneur.
Kanye West Changes Name Again: Now Legally ‘Ye Ye’
Updated June 11, 2025
Kanye West, the artist and entrepreneur, is now legally “Ye Ye.” Business documents filed in California by his chief financial officer, Hussain Lalani, reflect the change. the filings list “Ye Ye” as the name for ventures including Yeezy Apparel,Yeezy Record Label LLC,and Getting Out Our Dreams Inc.
The name change, another step in the evolution of the Kanye West brand, has not been publicly announced.A spokesperson for Ye Ye has not commented.
West first changed his name to “Ye” in October 2021. At the time, he said the name held personal meaning. “In the Bible it means ‘you.’ So I’m you. I’m us. It’s us,” West said.
In March 2024, West’s chief of staff described the “Kanye West” moniker as a ”slave name.” The letter urged respect for West’s chosen identity.
The latest shift to “Ye ye” appears in standard “Statement of Facts” updates for his companies. The impact on the Yeezy brand and its trademarks remains to be seen. Consistency in branding could be critical, especially after Adidas and other investors ended partnerships following West’s antisemitic remarks.
what’s next
The full implications of the “Ye Ye” name change for Kanye West’s brand and business ventures will likely unfold in the coming months. Further filings and public statements may clarify the reasoning and strategy behind this latest identity shift.