Katrina Kaif & Vicky Kaushal: Playful Banter & New Beauty Endorsement

Actor Vicky Kaushal recently showcased his wife Katrina Kaif’s beauty brand, Kay Beauty, on Instagram, playfully noting he hadn’t received a paid sponsorship for the endorsement. Kaushal shared a photo of himself sporting the brand’s new “Iced Latte” cheek product on Wednesday, April 29, 2026, according to reports from ANI News and The Indian Express.

In the post, Kaushal referred to his rosy cheeks as “caffeinated,” writing, “caffeinated for caffeinated me. What a wow,” and adding, “I tried my best but sadly not a paid promotion…” The lighthearted exchange highlights the couple’s playful dynamic and Kaushal’s support for Kaif’s entrepreneurial venture.

Kay Beauty, launched by Katrina Kaif in 2019, has gained popularity in the Indian beauty market. The brand recently expanded its Jelly Lip & Cheek Popsicle range with three new shades: Cotton Candy, Cherry Cola, and Iced Latte, offering a summer-inspired collection, as reported by ANI News.

Kaushal’s Upcoming Projects

Vicky Kaushal is currently preparing for his role in Sanjay Leela Bhansali’s upcoming film, ‘Love and War,’ alongside Ranbir Kapoor and Alia Bhatt. The film, slated for release on January 21, 2027, is described as Bhansali’s most ambitious romantic drama to date and will be released in Hindi, Tamil, and Telugu, according to ANI News.

‘Love and War’ marks Kaushal’s first collaboration with Bhansali, while Kapoor previously worked with the director on the 2007 film ‘Saawariya.’ Bhatt collaborated with Bhansali on the 2022 drama ‘Gangubai Kathiawadi.’

Kay Beauty’s Growing Popularity

Katrina Kaif’s Kay Beauty has steadily grown in popularity since its launch, becoming a favorite among makeup enthusiasts. The brand’s focus on inclusivity and quality has contributed to its success in the competitive beauty industry. The Indian Express noted the playful nature of Kaushal’s endorsement as a testament to the couple’s close relationship and mutual support.

Vicky Kaushal’s recent social media activity demonstrates his willingness to playfully promote his wife’s brand, even without a formal sponsorship. This gesture has resonated with fans, who appreciate the couple’s genuine connection and lighthearted approach to public life.

Moneycontrol.com also reported on Kaushal’s endorsement, highlighting the “caffeinated cheeks” look and the humorous caption that accompanied the post. The article emphasized the couple’s supportive dynamic and the positive reception from fans.

While Kaushal is focused on his acting career with ‘Love and War,’ his support for Kaif’s business ventures demonstrates a balanced approach to his professional and personal life. The couple continues to capture public attention with their affectionate gestures and playful interactions.