KB Kookmin Card’s ‘Wish Card’ Sweeps Top Design Awards

KB Kookmin Card announced that its ‘Wish Card’ won the grand prize at the ‘2024 ‍IDEA Awards’, marking a historic milestone in‍ the industry. This achievement‌ comes ⁤after ​the card design previously won the main⁢ prize at the iF Design Award in March and the Red‍ Dot Design Award in August this⁤ year.

A Representative Product with Customized Benefits

The ‘Wish Card’ is a flagship credit card product of KB Kookmin Card that provides tailored benefits according to the customer’s lifestyle. The card⁣ is designed to convey a positive and⁣ sophisticated image to ‌customers, emphasizing ‍freshness with vivid colors.

Simple, Intuitive Design

The ​card’s design expresses the feature⁢ of ‘tailored benefits’ in a ⁤simple and intuitive form, symbolizing ‍’single’, ‘couple’, and ‘family’. This design approach has⁤ been recognized by a panel of judges comprised⁢ of design experts from each country for sharing the enjoyable experience‍ that ⁣the ⁤brand delivers to customers​ every time they use the ⁣card.

A Grand Slam⁤ in Design Awards

A KB⁢ Kookmin​ Card official stated, “Our efforts to present⁢ customers with⁤ creative designs‍ that had never existed before have paid off, and we have achieved the Grand ‍Slam​ by sweeping all three ​of the world’s major design ⁢awards.” The official added, “KB Kookmin Card will ⁣continue to strive for excellence in developing designs that provide customers with a pleasant experience.”