KB Kookmin Card’s ‘Wish Card’ Sweeps Top Design Awards

KB Kookmin Card announced that its ‘Wish Card’ won the grand prize at the ‘2024 IDEA Awards’, marking a historic milestone in the industry. This achievement comes after the card design previously won the main prize at the iF Design Award in March and the Red Dot Design Award in August this year.

A Representative Product with Customized Benefits

The ‘Wish Card’ is a flagship credit card product of KB Kookmin Card that provides tailored benefits according to the customer’s lifestyle. The card is designed to convey a positive and sophisticated image to customers, emphasizing freshness with vivid colors.

Simple, Intuitive Design

The card’s design expresses the feature of ‘tailored benefits’ in a simple and intuitive form, symbolizing ‘single’, ‘couple’, and ‘family’. This design approach has been recognized by a panel of judges comprised of design experts from each country for sharing the enjoyable experience that the brand delivers to customers every time they use the card.

A Grand Slam in Design Awards

A KB Kookmin Card official stated, “Our efforts to present customers with creative designs that had never existed before have paid off, and we have achieved the Grand Slam by sweeping all three of the world’s major design awards.” The official added, “KB Kookmin Card will continue to strive for excellence in developing designs that provide customers with a pleasant experience.”