Kerrygold TikTok Viral Trip: Butter & Influencers
Kerrygold’s influencer trip too Ireland proves that brand trips can still be a powerful marketing tool! The campaign, featuring content creators like Katie Zuckovich, generated massive buzz on TikTok, reaching a remarkable 7.7 million viewers – a notable leap from the previous year. This success stems from Kerrygold’s strategy of allowing creators authentic freedom to showcase the brand’s Irish grass-fed butter and its production. User-generated content, like nail art videos, also fueled engagement. News Directory 3 highlights this innovative approach to digital marketing. Uncover how factors like exceptionally favorable weather and trending color palettes further amplified the campaign’s impact. Discover what’s next as Kerrygold plans future campaigns.
Kerrygold’s Ireland Trip: A Recipe for Influencer marketing Success
Updated June 13,2025
While some question the value of influencer brand trips,Kerrygold’s recent journey to Ireland suggests they can still be a potent tool for generating positive attention. From May 15-18, the Irish butter brand hosted seven content creators, including Katie Zuckovich, Lydia Keating, Kerry Diamond, Olivia Tiedemann, and Megan Kate Swan, showcasing Ireland’s landscape, dairy farming, and food culture.
The “butter brand trip” concept proved surprisingly popular on TikTok, sparking numerous reaction videos. The campaign reached 7.7 million viewers, far exceeding the 2.3 million reached by a similar trip in 2023. Zuckovich’s video, highlighting the novelty of a butter-themed trip, garnered over a million views.
Kelly Harfoot, Kerrygold’s senior brand manager, said the trip aligns with the company’s goal of demonstrating the value of Kerrygold butter, emphasizing its production methods and the care given to the cows.The company believes that this type of influencer marketing helps consumers see butter as more than just a commodity.
The trip also inspired user-generated content. Nail artist @nailedbynika,such as,created a video using Kerrygold packaging in a nail art exhibition,reaching nearly a million viewers. Kerrygold reported a total of 92 reaction videos, accumulating 3.4 million views.
kerrygold selected creators based on audience reach, engagement with food content, storytelling style, and visual aesthetics, Harfoot said. The goal is to build lasting relationships with creators who can connect with younger audiences. The brand gives creators freedom to create content that aligns with their personal style.
Harfoot noted that the success of social media campaigns can be unpredictable. The unusually sunny weather in Ireland and the popularity of “butter yellow” as a color trend also contributed to the trip’s positive reception, according to Zuckovich.
What’s next
Kerrygold plans to capitalize on the growing interest in Ireland on social media, further emphasizing its Irish roots in future campaigns.