Kick-Off in Beijing: ‘Beijing·Duxing’ Happy Football Carnival Unites Communities in Thrilling ‘Belt and Road’ Village Super Tour
Beijing Duxing Happy Football Carnival Kicks Off with Vibrant Cultural Performances
The golden wind brings coolness, gongs and drums sound, and the capital Beijing is full of vitality. At 19:00 on September 21, with the chorus of “Love My China” resounding over the Fengtai Sports Center, the “Beijing Duxing” Happy Football Carnival and the Village Super “Belt and Road” Tour (Beijing Station) event was officially launched in Beijing.
The event is guided by Beijing Municipal Sports Bureau, Fengtai District People’s Government of Beijing, Central and Eastern Europe and Central and South Asia Communication Center of China Foreign Languages Publishing Administration (People’s Pictorial), and Beijing State-owned Assets Management Co., Ltd., hosted by Rongjiang County People’s Government of Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province, Fengtai District Sports Bureau of Beijing, Beijing Beiao Group Co., Ltd., and Renhua International Culture Media (Beijing) Co., Ltd., and undertaken by Beijing Beiao Group Co., Ltd. and Guizhou Cunchao Brand Management Co., Ltd. Using football as a medium, it combines rural (community) football in Rongjiang, Guizhou, Zibo, Shandong, and Fengtai, Beijing with the landmark display stage of Fengtai Sports Center, invites 20,000 spectators to watch the game and performance on site, and through online live broadcast, conveys happy football culture, shows the style of rural revitalization, and realizes the integrated development of culture, sports, and economy.
At the opening ceremony, six teams including Rongjiang Luo Han Guo Football Team, Zibo Fenghuo Team, Fengtai Xianghe United Team and Wuli Xinfeng Football Team made a wonderful appearance surrounded by colorful flags; the melodious and graceful Dong ethnic group songs flowed slowly in the venue like the sound of nature; the Tai Chi performance combined hardness and softness, and every move showed the charm and style of ancient culture… From Rongjiang, Guizhou to Fengtai, Beijing, from rural stadiums to international sports stadiums, Beijing and Guizhou joined hands to present a cultural and sports feast that integrated sports competition with rural culture, and intertwined modern trends with national characteristics.

Afterwards, accompanied by the kick-off ceremony, the group match between Wulidian Xinfeng Team and Rongjiang Luohanguo Team officially started amid the warm applause of the audience. The players of both sides fought back and forth, firing on all cylinders, and launched a hearty contest; the stands cheered and cheered, setting off a wave of passion. After a fierce competition, Rongjiang Luohanguo Team won.

“The football match was wonderful, the cultural performances were enjoyable, and the atmosphere was just great!” Beijing resident Luo Wei watched the Village Super League at his doorstep for the first time. He said frankly that this was the most unforgettable game he had ever watched, and he felt the purity and beauty brought by football.
“I fully felt everyone’s passion for football and the enthusiasm of national culture at the scene.” Audience member Zhou Na gave thumbs up again and again. The intangible cultural heritage performances not only showed the rich cultural heritage of Beijing and Guizhou, but also made the village super league a big stage for diverse cultural exchanges.

In addition to football competitions and art performances, the event also held a “Rural Revitalization Football Culture Carnival”. There were not only various Beijing time-honored snacks, but also Rongjiang County’s “Village Super” cola, passion fruit, batik, Zibo’s handmade clay sculptures and other special products, which not only satisfied the audience’s taste buds, but also empowered rural revitalization.
It is understood that the “Beijing·Duxing” Happy Football Carnival will be held at Fengtai Sports Center from September 21 to 22. During the two days, the audience will be able to watch many excellent rural (community) football teams compete on the same field, and feel the infinite charm and passion of happy football. The Guizhou Rongjiang “Ban Chao” team will also have a wonderful match with the Beijing youth football team. During the event, art performance teams from Beijing, Guizhou, Tianjin and other places will bring rich ethnic cultural performances, allowing the audience to appreciate the unique cultural charm while promoting cultural exchanges between different regions.
As the first stop of the “Village Super ‘Belt and Road’ Tour”, the “Beijing·Duxing” Happy Football Carnival aims to strengthen exchanges and cooperation between my country and the countries and regions participating in the construction of the “Belt and Road”, promote people-to-people exchanges and cultural exchanges between China and foreign countries in the form of a happy football carnival, and show the world a vibrant and enthusiastic China.
Reporters: Chen Meiyi, Zhao Chenpei, Ma Shengyun
Edited by Luo Hangnian
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