Linglong Tire Partners with Chelsea Football Club as Official Tire Partner

ZHAOYUAN, China, Sept. 11, 2024 /PRNewswire/ — Linglong Tire, a leading Chinese tire manufacturer, has signed a multi-year agreement with Chelsea Football Club, one of the world’s most prestigious football clubs, as the Official Tire Partner of the Club.

Through this partnership, Linglong and Chelsea will create bespoke content and experiences in key strategic markets, increasing Linglong’s global presence through pitchside placement at Stamford Bridge Stadium, including during Premier League, FA Cup, and League Cup matches. The partnership will also feature official social media interactions between the brand and Chelsea stars, further activating the partnership and deepening the emotional connection between the brand and fans. Additionally, Chelsea Football Club’s official travel buses will be equipped with Linglong tires.

Wang Feng, Chairman and President of Linglong Tire, stated, “Becoming the official global partner of Chelsea Football Club is an important milestone in Linglong Tire’s internationalization strategy. We will promote Linglong Tire’s brand charm and product strength to the world, delivering passion and excellence to fans and consumers globally, and jointly writing a new chapter in the brand’s development.”

Casper Stylsvig, Chief Revenue Officer at Chelsea FC, commented, “We are thrilled to welcome Linglong Tire, an ambitious and innovative company with a commitment to excellence in manufacturing, service, and brand, as our new official global tire partner. We look forward to contributing to Linlong’s global growth plans and working with a renowned Chinese brand to expand their footprint in China.”

Chelsea Football Club, a shining pearl in the English Premier League, boasts a rich history dating back to 1905. With its illustrious record, outstanding personnel, and unique tactical style, Chelsea has left a significant mark on the world football stage.

Linglong Tire, with half a century of craftsmanship and relentless pursuit of quality, has exported products to 173 countries and boasts a loyal customer base worldwide. The cooperation between the two parties combines brand strength and market influence, resonating with the spirit of pursuing excellence. Linglong Tire will continue to adhere to its original aspiration and quality-first principle, winning recognition and respect from consumers globally with its excellent products and services.

Through its close cooperation with Chelsea Football Club, Linglong Tire will showcase the power of China’s intelligent manufacturing, convey the brand’s passion and dreams, and make Chinese tire brands shine on the world football stage.