Kicking It Up a Notch: Ted Lasso Inspiration Terry Smith Scores Big as New Major Shareholder in Women’s Football Alliance
The Women’s Football Alliance (WFA) is delighted to announce that Terry Smith, the inspiration for the popular TV series Ted Lasso, has secured significant investment within the league. A renowned athlete, coach, educator and entrepreneur, Smith will play a key role in expanding the league’s influence and reach.
Smith’s diverse sports career spans 12 years in professional football. During that time, he played for the Newpingland Patriots and other clubs in Europe, winning the European Championship. His coaching career has also been impressive, with nine championships in ten years. This includes three bowl championships, three national titles and two European championships. In particular, as head coach of the Great Britain national team, he led them to their first European Nations Championship victory.
With extensive ownership experience, Smith has managed professional teams in both football and soccer, winning seven championships and three bowl championships, an FA Trophy semi-final appearance, a cup victory and yet another European Championship. . His ability is reflected in national and league records for pass catches and interceptions, and he has been named to the All-European Team an astonishing four times. Smith has been inducted into two halls of fame and is also known for being named National Coach of the Year three times and European Coach of the Year twice. Notably, he holds an unparalleled record as a head coach in Europe with an undefeated 14-0 regular season.
Beyond sports, Smith has also made significant contributions to the media, owning and operating an American television station that produces over 1,000 hours of sports programming each year. He founded the series Veteran’s Voice, which chronicled the history of World War II through 300 interviews, now housed in the National Archives. He also works as a studio host for NFL game broadcasts across the UK and is the author of widely sold motivational books. In education, he led a public high school in Tennessee that was recognized as a top 10 “super school” nationally, and in 2018 had the opportunity to speak before the U.S. Congress on innovative education strategies that will shape future policy. I did.
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Smith, who served as president of the non-profit NFL Alumni Association chapter in Washington, D.C., in 2023 and 2024, has an evident dedication to supporting underprivileged children and families.
Now, by making strategic investments in the WFA, Smith is committed to increasing the league’s visibility, driving revenue growth and implementing a profit-sharing model that benefits players and team owners. His entry into the WFA has already greatly improved the league’s market valuation.
“His infectious energy and tireless work ethic will undoubtedly bring positive change to the sport,” said WFA Commissioner Lisa King. “Terry’s entrepreneurial experience and his ambitious vision are a perfect fit at a time of transformation for women’s sport. His involvement will support players and owners and aim to strengthen the sport. It will definitely enhance our efforts.”
Smith, an avid supporter of the WFA, said: “The WFA is like the NFL of women’s football. What Lisa King, Rich Daniel, all the team owners, league executives and players have accomplished over the last 40 years. I’m truly honored to be a part of this journey and grateful for this opportunity, and I look forward to contributing in any way I can.”
With a proactive approach, Smith’s vision aligns perfectly with WFA’s mission and promises a bright future for women’s tackle football. The league looks forward to using his leadership to bring it closer to a more mainstream audience and increase opportunities for fans, players and investors.
To dig deeper into the growth and excitement of the Women’s Football Alliance, visit www.WFAProFootball.com.
About WFA
The Women’s Football Alliance (WFA) is the world’s largest and longest-running professional women’s tackle football league, known for its competitive spirit and unwavering commitment to the advancement of women in professional sport. With 60 teams in the United States and affiliated leagues in eight countries, the WFA has a strong presence in women’s professional football. Through a multi-year partnership with ESPN, the league brings elite talent to audiences across the country, culminating in an annual national championship held at Hall of Fame Stadium in Canton, Ohio. Additionally, in collaboration with the NFL Alumni Association, WFA is committed to advancing the path of women in professional football, mentoring 15 veterans who have transitioned into coaching roles in the NFL. For more information, please visit www.WFAprofootball.com.
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