Kicking Off a Brighter Future: Mousse’s ‘Dream 100 Points’ Inspires Rural Youth to Chase Football Dreams in Guizhou Dashan Primary School

Children’s hearts gather together to pursue dreams and set sail | Mousse’s “Dream 100 Points” entered Guizhou Dashan Primary School to help rural children pursue their football dreams

As a Chinese upholstered furniture brand, while devoting itself to the overall improvement of China’s healthy sleep quality, Mousse has devoted more than ten years of passion and sweat, striving to sow the fire of public welfare to every corner that desires care and pursues dreams and hopes.

On October 22, Mousse Charity joined hands with the China Rural Development Foundation, the Yao Foundation’s “Beautiful Rural Football Season” project and many senior figures in the football industry to visit Dashan Primary School in Dashan Township, Dafang County, Guizhou Province, and donated football equipment and organizations Friendly matches, popularizing football knowledge and other forms will open up a broader path for rural children to pursue their football dreams.

This event received widespread support, including Huang Qide, director of the Education Service Center of Dashan Township, Dafang County, Jiang Ying, director of the Yao Foundation and former chairman of the Sichuan Youth Development Foundation, Xu Yang, former national team player and famous football commentator, Dashan of Dashan Township, Dafang County Primary school principal Yang Song and Chen Xue, general manager of Muse Southwest Branch, and other leaders and guests attended the launching ceremony.

Chen Xue said that Mousse’s “Dream 100 Points” charity plan focuses on rural children’s football, which is not only another practice of Mousse’s charity, but also an extension of Mousse’s brand cultural concept. Adhering to the mission of “let people sleep better”, Mousse relies on innovation and digital production capabilities to improve the public’s sleep quality with products incorporating cutting-edge technology, and has made many achievements in the “sleep + exercise” public welfare undertakings.

Chen Xue, General Manager of Mousse Southwest Branch, shared the original intention of Mousse’s charity

Children’s hearts gather together to pursue their dreams and set sail, and Mousse’s “100 Points for Dreams” public welfare campaign enters Guizhou

It is understood that after learning about the plight of Dashan Primary School in Dashan Township, Dafang County, Cai Wenlan, general manager of Guiyang Muse, actively sought public welfare support from the Muse headquarters and all walks of life, and joined hands with the China Rural Development Foundation and the Yao Foundation to jointly donate to poor schools materials to improve students’ learning conditions.

At the same time, former international footballer Xu Yang took advantage of this charity event to enter Dashan Primary School with his football dreams and experience. He ran with the children on the green field and demonstrated football skills such as dribbling, passing, dribbling around the pole, and shooting in groups. As the “Football Dream Guardian”, he shares his football career and experiences to remind children to not forget the importance of healthy sleep while actively pursuing their dreams.

Jiang Ying said at the event that she hoped that through these charity activities, children would not only fall in love with football, but also learn the spirit of persistence, bravery and fighting.

In the vibrant space of the basketball court, Mousse’s firm footprint in the public welfare field over the past ten years is carefully curated into a fascinating photo exhibition. Teachers, students and invited guests all slowed down and stopped to appreciate every photo that carried love and hope.

With the successful conclusion of the public welfare course, a group of lively and lovely children, holding “dream sticky notes” written by themselves, excitedly ran to the back of the photo exhibition and gently pasted the sticky notes on the wall. In such a special way, those children who have received help and support on the road to charity have a spiritual intersection across time and space with the children of Dashan Primary School, which warms people’s hearts and demonstrates the justice delivered by Mousse on the road to charity. energy.

Ten years of charity work has yielded fruitful results. Mousse’s “100 points for dreams” makes every dream come true

In fact, this charity event supported by Mousse at Dashan Primary School in Dafang County, Guizhou is not an exception. From June 2014, Mousse’s “100-Point Dream” went to Poshang Primary School in Sige Township, Liupanshui County, Guizhou Province. Recently, Mous’ “100-Point Dream” went to Dashan Primary School in Dashan Township, Dafang County, Guizhou Province.

In the past ten years, Mousse has invested a lot of manpower and material resources in various public welfare activities through the “Dream 100 Points” charity, spanning 23 provinces, municipalities, and autonomous regions across the country, and donated more than 20,000 bed sheets to 109 schools in total. supplies to improve children’s learning and living conditions.

It is understood that the “Dream 100 Points” campaign was a public welfare activity jointly launched by Mousse and the China Rural Development Foundation in 2014. It aims to help economically underdeveloped areas and special education schools improve learning and living conditions and ensure that everyone Students all enjoy equal opportunities and stand at the starting line of their dreams.

On June 18 this year, on the occasion of the 20th anniversary of the founding of Mousse, Mousse announced four major upgrades to the “Dream 100 Points” charity plan in terms of image, influence, connotation and form. Provide more helpful care for adolescent growth.

Behind the transformation from “protecting dreams” to “igniting dreams” is Mousse’s insistence on the “ten-year public welfare agreement”. As a company focusing on sleep health, Mousse has never forgotten that it “let people sleep better”. “Good” original intention, and always keep the smiling faces of 20,000 rural children in mind.

In the future, Mousse will continue to pay attention to the growth of rural students, use the influence of the brand to help them improve their learning environment, and open up a wider world for them. In the process of participating in public welfare undertakings, Mousse has always adhered to the concept of “long-termism” – this is not only a solemn commitment to society, but also a reflection of the corporate spirit full of mission.