Kicking Off a Global Alliance: Pernod Ricard and Paris Saint-Germain Unite in Unstoppable Partnership
Pernod Ricard and Paris Saint-Germain Football Club Announce Global Partnership
Pernod Ricard has officially established a global partnership with Paris Saint-Germain Football Club (PSG), marking the first time the company has reached such a global partnership. This four-year cooperation agreement will be implemented from the 2024-25 season and covers all professional teams under PSG, including the men’s football team and the women’s football team (as official partner) and the handball team (as official provider).
As a long-standing supplier of spirits and wines to the Paris Saint-Germain hospitality programme, Pernod Ricard has now become the official global partner of Paris Saint-Germain and the club’s only champagne and spirits supplier, with exclusive brand display rights, dissemination rights, and customized experience rights.
This partnership brings together two iconic and world-renowned brands to celebrate victory, promote sportsmanship, and promote connections between people. The two parties will work together to create a thrilling live experience that showcases the passion and team spirit that all Paris Saint-Germain fans admire. By combining their values and strengths, these two industry leaders will further showcase French culture and style to the world.
Cédric Chi, Executive Vice President of Global Brands at Pernod Ricard, said: “We look forward to working with Paris Saint-Germain to showcase the beauty of unity and achievement through the spirit of sports. We will cheer for Paris Saint-Germain and look forward to their ambitious goals in the coming seasons.”
Nicola IBBETSON, Director of Partnerships and Sponsorships at Paris Saint-Germain, said: “This partnership will create great synergies and will help to bring the Paris Saint-Germain and Pernod Ricard experiences to new heights on the international stage.”
Note: This major global collaboration does not include France in terms of exclusive brand presentations or promotional activities and is strictly commercial in nature and subject to local regulations.