Kickoff in the Metaverse: Sweet MLS QUEST Revolutionizes Football Fandom with Sui Network
Web3 digital marketing company Sweet has launched a new campaign tailored for Major League Soccer (MLS), leveraging Sui’s advanced NFT technology to bring football fans into the Web3 world.
As a company focused on creating blockchain gamified digital collection experiences,SweetWillMajor League Soccer (MLS) Introducing Sui. This time Sweet and sports league partners launchedMLS QUESTis an online experience where fans can collect digital assets called “Key Moment Medals,” which contain videos of game highlights officially licensed by MLS and the MLS Players Association. Fans can trade, sell, give away medals, or use them to complete real-life match tasks, level up, and unlock exciting rewards.
Players can find MLS Medals in official MLS QUEST pickup areas, including channel partners, trading floors, and an exclusive marketplace. This campaign encourages fans to interact with MLS’ online resources, increasing engagement and helping fans discover additional features and resources.
Sweet’s platform supports multi-year projects for many global sports organizations, includingNational Hockey League(NHL), NBA teams (Cleveland Cavaliers, New York Knicks, Milwaukee Bucks), F1 teams (McLaren, Red Bull Racing) and the Professional Tennis Association (ATP). MLS QUEST is the latest major league event powered by Sweet user expanded technology.
In order to prioritize user experience, Sweet chose Sui as the technical support for MLS QUEST, leveraging blockchain’s fast transactions and more efficient collectible casting performance. MLS fans and collectors can protect authentic licenses by minting sports memorabilia in video form on Sui, while taking advantage of its advanced NFT technology. With Kiosk native functionality, Sweet can customize transfer rules for MLS QUEST collectibles, ensuring fan satisfaction and ownership. In addition, through sponsorship transactions, fans can easily obtain collectibles in MLS QUEST without having to deeply understand the blockchain technology behind them.
Sweet’s adoption of Sui demonstrates the network’s strong potential to host interactive digital experiences and strengthen connections between sports leagues and fans.