King’s Hawaiian at O’Hare: Flight Snacks Upgrade
- King's Hawaiian is bringing its signature softness to travelers passing through Chicago O'Hare International Airport (ORD) with a unique promotional campaign offering free branded merchandise in exchange for...
- From August 27-28, 2024, King's Hawaiian will host a "Say Aloha to First Class Softness" installation in O'Hare's Terminal 2.The pop-up shop will feature limited-edition "Softwear Sets" -...
- Though, obtaining the merchandise for free requires a trade: participants must donate their own clothing at the installation.
King’s Hawaiian Launches ‘First Class Softness’ Campaign with Free Merch at O’hare Airport
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Published: August 25, 2024, 20:33:22
King’s Hawaiian is bringing its signature softness to travelers passing through Chicago O’Hare International Airport (ORD) with a unique promotional campaign offering free branded merchandise in exchange for worn clothing.
Campaign Details: ‘say Aloha to First Class Softness’
From August 27-28, 2024, King’s Hawaiian will host a “Say Aloha to First Class Softness” installation in O’Hare’s Terminal 2.The pop-up shop will feature limited-edition “Softwear Sets” – comfy sweatshirts and sweatpants inspired by the texture of their iconic dinner rolls – along with soft travel pillows and eye masks.
Though, obtaining the merchandise for free requires a trade: participants must donate their own clothing at the installation. Private changing booths will be available for this purpose. All donated clothing will be given to a Chicago-based charity, according to King’s Hawaiian.
Travelers who prefer not to part with their attire can still visit the booth to sample King’s Hawaiian sweet rolls and pretzel bites, while supplies last.
Brand Strategy and New Logo
The campaign is tied to King’s Hawaiian’s recent brand refresh, which emphasizes the “softness” associated with its products. According to Raouf Moussa, chief marketing officer at King’s Hawaiian, the new logo reflects “the fluffy, oven-baked qualities our products are known for while embracing the warmth, good times, and aloha spirit that has always defined King’s Hawaiian.” At King’s hawaiian, we’re taking the idea of softness to new heights-and that’s not just because we’re sending travelers into the skies with our soft new merch and samples of King’s Hawaiian Rolls and Pretzel Bites,
Moussa stated in a press release.
Partners and Design
The “Say Aloha to First Class Softness” installation and merchandise were designed by advertising agency Erich & Kallman.
About King’s Hawaiian
king’s Hawaiian, founded in 1951, is a family-owned bakery known for its sweet Hawaiian rolls, pretzel rolls, and other baked goods. The company is headquartered in Torrance, California. Learn more about King’s Hawaiian.
O’Hare International Airport (ORD) Details
Chicago O’Hare International Airport is one of the busiest airports in the world, serving as a major hub for both domestic and international travel. Terminal 2 primarily serves United Airlines. Visit the official O’Hare Airport website for flight information and terminal maps.