Kings League expands into MENA with SURJ investment
Kings League to Expand into MENA Region with Saudi Investment
The Kings League, the seven-a-side soccer competition backed by Gerard Pique, is set to broaden it’s reach into the Middle East and North Africa (MENA) region. This expansion is facilitated through a joint venture with SURJ, a subsidiary of Saudi arabia’s Public Investment Fund (PIF).
the move signifies a significant step for the Kings League,marking its first major international foray since its inception. The partnership with SURJ underscores the growing interest and investment in innovative sports ventures within the MENA region.
What’s next
Further details regarding the specific launch date and participating countries within the MENA region are expected to be announced in the coming months. The Kings League aims to replicate its successful format, blending sports and entertainment, to captivate audiences in the new territories.