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Reverie Record Shop: A Sake & Vinyl Haven in Roseburg, Oregon
“Ride this train to Roseburg, Oregon,” says Johnny Cash in his gravelly intro to “Lumberjack,” the third track of his 1960 concept album, Ride This Train. Over the blare of a rail whistle, Cash continues: “Now there’s a town for you – and you talk about rough.”
Rough this southern Oregon town still can be, and unashamedly redneck with flotillas of pick-up trucks routinely lifted high enough for drivers to slam dunk a basketball merely by reaching out the window. Gun sellers outnumber bookstores at least 10 to 1 (and that’s a used bookstore).
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So imagine my surprise finding a sake and record bar. Japanese rice wine and new vinyl albums here?
Yes! Long and slim, lined with framed music photography and album racks jam-packed with collectors’ wet dreams, Reverie Record Shop is a corridor drawing the wanderer away from SE Jackson St. and, at the rear, sake (the fridge stocks a dozen varieties), coffee, craft beer on tap, easy chairs and an ever-spinning, lamp-lit, VPI Aries turntable.
Newcomers may wonder if this is a serious business or money-laundering exercise. It’s legit and in the black, declare owners Michelle and Albert, refugees from LA.

