KOSE and TOKYO ELECTRON to Showcase Innovative MR Makeup Technology at CES 2025
KOSE and TOKYO ELECTRON DEVICE to Exhibit at CES 2025
KOSE Corporation and TOKYO ELECTRON DEVICE LIMITED will exhibit together at CES 2025, the largest technology show in the world. The event takes place in Las Vegas from January 7 to 10, 2025. Their exhibit will feature mixed reality (MR) makeup simulations, similar to what KOSE showcased at CES 2023. This technology allows users to try on makeup instantly using high-speed projection mapping that tracks facial movements. The product has been recognized as a CES Innovation Awards 2025 Honoree in the XR Technologies & Accessories category.
Exhibit Details:
- Dates: January 7-10, 2025
- Location: Tech West, Venetian Expo, Halls A-D, Booth 55339
Visitors will experience the MR makeup simulations and discuss business opportunities. The technology offers instant makeup projections through a simple control panel. It was developed in collaboration with the Yoshihiro Watanabe laboratory at the Institute of Science Tokyo.
In 2023, KOSE received positive feedback from over 1,200 visitors who appreciated the innovative nature of the technology, which promotes new forms of self-expression. KOSE plans to expand this service in retail stores across Japan, allowing customers personalized makeup experiences.
At CES 2025, KOSE and TOKYO ELECTRON DEVICE will showcase their partnership, focusing on enhancing services based on visitor feedback. They aim to explore commercialization opportunities beyond beauty products.
Key Points about MR Makeup Simulation:
- Instant makeup application using projection mapping.
- Available in KOSE’s concept store since August 2022.
About CES Innovation Awards:
The CES Innovation Awards recognize outstanding design and technology. KOSE and TOKYO ELECTRON DEVICE received high scores in the XR Technologies & Accessories category.
For more information, visit the KOSE special website here.