KPop Demon Hunters: Netflix Box Office Win
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“KPop Demon hunters” Success:
Dominant release: the animated film KPop Demon Hunters has been a huge hit for Netflix.
Theatrical Release: Netflix surprisingly released the film in 1,750 theaters for sing-along screenings over the weekend.
Box Office Estimates: Estimates for the weekend box office ranged up to $20 million.
Ironic Success: This is ironic as Netflix has traditionally focused on streaming rather of theatrical releases, disrupting the movie industry.
Sony Connection: The film was actually developed and produced by Sony Pictures, which then sold it to Netflix.
AMC Exclusion: AMC,the largest theater chain,did not show the movie.
Unique Event: Industry expert David A. Gross called it a “wholly unique two-day musical event.”
Netflix’s Most Watched: It’s currently Netflix’s most-watched animated original film. Plot: The film follows a K-pop trio (HUNTR/X – Rumi, Mira, and Zooey) who are also demon hunters, battling a rival demon boy band.
Other Box Office News:
“Weapons” Continues to perform: Zach Cregger’s horror film weapons earned $15.6 million domestically in its third weekend, exceeding $100 million globally.
“freakier Friday” Remains Behind: Disney’s Freakier Friday earned $9.2 million in North America.
Summer Box Office: The overall summer box office is heading towards a “quiet finish,” but Weapons and Freakier Friday are “real bright spots.” Both films had a minimal drop in viewership.