Kraft Heinz Dyes Removed: Kool-Aid, Jell-O & RFK Jr. Impact
Kraft Heinz is removing artificial food dyes, impacting popular products like Kool-Aid and Jell-O by 2027.This major decision reflects growing health concerns and a consumer shift toward natural alternatives, with the aim to replace synthetic colors with natural options across the board. While nearly 90% of Kraft Heinz’s U.S. products are already free of these additives, the remaining items will be reformulated. Brands are actively responding to evolving consumer preferences and ongoing scrutiny. For more on this story,including how the change may impact other brands,visit News Directory 3. Discover what’s next for Kraft Heinz and the food industry.
Kraft Heinz to Remove Artificial food Dyes by 2027
Updated June 17, 2025
Kraft Heinz announced plans to eliminate all FD&C artificial dyes from its U.S. product portfolio by the close of 2027. This initiative encompasses popular brands like Jell-O and Kool-Aid, which will transition to natural coloring alternatives.
The decision follows increased scrutiny from health officials regarding petroleum-based artificial colors in the food supply. While nearly 90% of Kraft Heinz’s U.S. products already forgo these additives, the remaining items will undergo reformulation.
The company intends to replace synthetic colors with natural options.Products affected include items in the beverage and dessert categories, such as Crystal Light and Jet Puffed marshmallows.
Pedro Navio, North america President at Kraft Heinz, stated that reducing the use of FD&C colors has been an ongoing process. The company notably removed artificial additives from its macaroni and cheese in 2016. Ketchup products never contained artificial dyes.
Kraft Heinz also plans to collaborate with its brand licensees to