Krafton Invests 60 Million Euro in AI for inZOI and Subnautica 2
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Krafton Invests Heavily in AI, Signaling Potential Restructuring
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south Korean game developer Krafton, known for titles like PUBG: Battlegrounds, inZOI, and the upcoming Subnautica 2, is making a significant investment in artificial intelligence (AI). The company is building a graphics card cluster, dubbed “sum,” to optimize internal processes and enhance AI integration within its games.
This move reflects a broader industry trend toward leveraging AI for game development, from procedural content generation to more realistic non-player character (NPC) behavior. Krafton previously utilized AI in inZOI, and anticipates further benefits with Subnautica 2, developed by Unknown worlds.
AI-Centric Management System and automation
According to Krafton CEO Kim Changhan, the company is introducing a “comprehensive AI-centric management system” designed to automate tasks related to agent-based AI. This automation aims to free employees from repetitive work, allowing them to focus on creative endeavors and complex problem-solving. Kim Changhan stated, “Starting today, KRAFTON introduces a comprehensive AI-centric management system that automates tasks around agent-based AI, allowing employees to focus on creative activities and solving complex problems.”
Potential Restructuring and Employee Impact
While the introduction of AI is presented positively, Krafton acknowledges the possibility of restructuring within its workforce. The specifics of any potential changes remain unclear,but the company’s proclamation alludes to the possibility of layoffs,a pattern observed in othre companies adopting similar AI strategies. The company plans to provide employees with training to effectively utilize the new AI tools.
The timeline for full AI tool integration is set for the second half of 2026. This suggests a phased rollout, allowing Krafton time to adapt its workflows and address any challenges that arise during implementation.
Industry Context and Krafton’s Position
Krafton’s investment in AI aligns with a growing trend in the gaming industry. Companies like Ubisoft and Electronic Arts are also exploring AI applications for game development and player experience enhancement. AI is being used for tasks such as:
- Procedural Content Generation: Creating vast game worlds and assets automatically.
- NPC Behavior: Developing more realistic and dynamic non-player characters.
- Game Testing: Automating testing processes to identify bugs and improve game quality.
- Player Modeling: Understanding player behavior to personalize game experiences.
Timeline of AI Adoption in Gaming (Recent Examples)
| Company | Year | AI Application |
|---|---|---|
| ubisoft | 2023 | Ghostwriter AI tool for generating dialogue.
|
