‍ ⁤Krafton, the publisher behind popular games like PUBG: Battlegrounds, is aggressively shifting its ​focus to artificial intelligence (AI), declaring itself an ​”AI-first ‍company.” The ⁤company plans to prioritize AI as ⁢a core⁣ problem-solving tool, aiming to boost productivity and⁤ long-term growth.

‌ According⁤ to‍ a company statement (machine translated from⁣ Korean), Krafton will undergo a “complete” reorganization and invest ​₩100 billion (approximately $69.7 million USD)⁤ in a⁣ new⁣ Graphics⁤ Processing Unit (GPU) cluster.This cluster will be used for “sophisticated reasoning and iterative planning,” supporting advanced AI applications.

Workforce Retraining and Automation

Along with⁣ the hardware investment, Krafton is⁢ allocating ⁢₩30 billion (approximately $20.8 million USD) to ‍retrain its ‌employees in utilizing AI tools.The company intends to automate tasks ​centered around “Agentic ⁢AI” and implement an AI-centered management ⁤system.

​ ⁤”Starting today, Krafton ​will automate work centred on Agentic AI and fully implement an AI-centred management system where members focus on creative activities and complex ‌problem ⁢solving,” said Krafton⁢ CEO ‍Kim Chang-han. He added that the company aims ‌to foster employee growth and expand ⁢its areas of challenge through AI.
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Contrast with Microsoft’s⁢ Approach

Krafton’s proactive ‍embrace of ‌AI contrasts with microsoft⁣ Gaming’s current strategy.⁤ Earlier ​today, Microsoft ‌Gaming CEO Phil ‌Spencer stated that the company’s AI use is currently focused on security and Xbox Live ‍moderation, with no requirement for its application in the creative process.
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