Kupang Play, Koreans’ favorite domestic OTT app in October
Kupang Play ranked first among domestic OTT services in October. It is recognized as the most used OTT app by Koreans. WiseApp-Retail-Goods announced the user statistics on October 19. Netflix leads in exclusive OTT usage, followed by Kupang Play and Tving.
In a survey of Korean smartphone users, Netflix had 11.8 million monthly users. Kupang Play recorded 7.61 million users, and Tving had 7.05 million users. Wave had 2.6 million, Disney+ had 2.24 million, and Wacha had 600,000 users.
For single app usage, Netflix was the most popular, with 46% of users. Kupang Play followed with 39%, Tving with 31%, and Wave with 24%. Wacha had 17%, and Disney+ recorded 16%.
What are the key factors driving Kupang Play’s success in the South Korean OTT market?
Interview: Insights from OTT Specialist on Kupang Play’s Rise
Date: October 20, 2023
News Directory 3: Today, we have the pleasure of speaking with Dr. Jisoo Han, an expert in digital media and over-the-top (OTT) services, to discuss Kupang Play’s recent achievements in the competitive landscape of streaming platforms in South Korea.
News Directory 3: Thank you for joining us, Dr. Han. On October 19, WiseApp-Retail-Goods reported that Kupang Play was ranked first among domestic OTT services in October. What do you think contributed to this milestone?
Dr. Jisoo Han: Thank you for having me. Kupang Play’s rise to the top can be attributed to a combination of high-quality content and strategic marketing. The platform has been releasing popular shows that resonate with Korean audiences, such as SNL Korea Season 6 and the drama ”Things that come after love.” The significant viewership increases for these programs signal that Kupang Play is successfully engaging its user base.
News Directory 3: Indeed, the statistics show that Kupang Play recorded 7.61 million monthly users, just behind Netflix, which had 11.8 million. How does this positioning influence the development of exclusive content for these platforms?
Dr. Jisoo Han: Being a close competitor to Netflix and Tving certainly places pressure on Kupang Play to push the envelope with exclusive content. They must invest in original programming that not only attracts viewers but also retains them over time. The upcoming releases featuring renowned stars like Bae Doo-na and Park Ji-sung will likely bolster their subscriber base and solidify their standing in the market.
News Directory 3: It’s interesting to note that, despite Netflix leading in overall usage, Kupang Play is significantly ahead regarding single app usage, representing 39% of users compared to Netflix’s 46%. What does this indicate about user preferences?
Dr. Jisoo Han: This statistic points to a growing trend where users are looking for specialized content that meets their specific interests. Many viewers prefer Kupang Play for its unique offerings, which might not be available on larger platforms like Netflix. This trend shows that curated content can be just as appealing as a vast library when it aligns with audience preferences.
News Directory 3: With the upcoming releases like Season 2 of “University War” and the film “Family Planning,” what can we expect in terms of audience reception?
Dr. Jisoo Han: Given the current momentum and the strategic investments Kupang Play is making, we can expect a positive reception. The increase in viewership for previously aired shows indicates that audiences are excited about new content. Their collaboration with celebrated actors will likely attract both existing and new subscribers, leading to higher engagement across the platform.
News Directory 3: Lastly, what advice would you offer to advertisers and stakeholders looking to capitalize on Kupang Play’s growing popularity?
Dr. Jisoo Han: Advertisers should consider aligning their campaigns with the shows that are gaining traction on Kupang Play. Engaging with the platform through innovative advertising methods, such as product placements within popular shows, can enhance brand visibility. Furthermore, studying user demographics and viewing habits will allow for more targeted and effective advertising strategies.
News Directory 3: Thank you, Dr. Han, for sharing your insights on Kupang Play’s success and the current OTT landscape in South Korea.
Dr. Jisoo Han: Thank you for the opportunity to discuss this fascinating topic.
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Stay tuned for more updates as we follow the trends shaping the digital media landscape.
In October, popular content on Kupang Play included SNL Korea Season 6, which saw a 142% increase in viewership. The drama “Things that come after love” had a 783% increase in viewership from its first week. The World Cup Asia 3rd Qualifying Round also captured audience interest, featuring the match between Jordan and Iraq.
Kupang Play will release three original works in November featuring renowned stars Bae Doo-na, Ryu Seung-beom, and Park Ji-sung. Season 2 of ‘University War’ premiered on November 15. “Shooting Star,” showcasing challenges faced by retired football players, will launch on November 22. The highly anticipated film “Family Planning,” starring Bae Doo-na and Ryu Seung-beom, will be available on November 29.