Kyobo Life Expands Lifelong Care Service with Health Features

Kyobo Life Insurance expanded its lifelong customer care program to include daily health management features such as AI-driven medical expense reports, health bonus tracking, and chronic disease prevention guidelines, according to koreareport.co.kr.

Kyobo Lifes Expansion of Lifetime Care Services

The insurer added the new wellness program to its Lifelong Care Service, an established customer management offering introduced originally in 2011. Under this system, dedicated financial planners visit policyholders once or twice a year to review existing contracts, manage customer information, and assist with insurance claims. By the end of 2025, the program had served more than 2.01 million customers, facilitating roughly 500,000 claim support requests annually with a monthly average of 48.5 billion won, koreareport.co.kr reported.

With the update, the service scope grows beyond financial protection for accidents and illnesses to incorporate regular health maintenance. Financial planners will now review health parameters alongside coverage status during routine consultations. They will also direct clients toward overlooked discounts—such as reduced premiums for healthy or non-smoking individuals—and guide them through accumulated bonuses earned during accident-free periods or following routine medical examinations.

Custom Health Reports and Chronic Disease Guidance

Policyholders who opt into data collection receive personalized health reports generated via artificial intelligence. These reports analyze recent medical expenditure data to forecast major health risks and highlight vital health metrics, serving as a baseline for lifestyle changes or coverage adjustments. Alongside these reports, planners distribute educational materials on preventing chronic conditions like hypertension, diabetes, and hyperlipidemia.

The initiative also directs customers to appropriate medical support under the Kyobo Healthcare Service. Eligible clients can access professional medical consultations, appointment booking assistance, and dedicated nurse accompaniment for hospital visits following severe diagnoses. A Kyobo Life representative stated that the role of insurance is widening from financial reimbursement for illness and injury to daily health support, pledging to maintain practical assistance for policyholders long after initial policy signup.