Laco Enter Creators Needed
- Live Commerce Korea, a major player in the domestic live commerce market, announced the establishment of Laco Entertainment, an agency dedicated to TikTok live.
- The company, which has experience producing high-definition content for Naver, Kakao, and YouTube, views this launch as a strategic investment.
- Laco Entertainment plans a large-scale recruitment of creators specializing in music, dance, and fashion.
Laco Entertainment Launches to Support TikTok Live Commerce
Table of Contents
- Laco Entertainment Launches to Support TikTok Live Commerce
- Laco Entertainment: Your guide to TikTok Live Commerce
- What is Laco Entertainment?
- What Services Does Laco Entertainment Offer?
- Who is Laco Entertainment for?
- Why is Laco Entertainment Entering the TikTok Live market?
- What is the creator-centric revenue model of Laco Entertainment?
- What are the benefits of partnering with Laco Entertainment?
- What are Laco Entertainment’s Global Expansion Plans?
- What is Live Commerce Korea’s Experience in Live Commerce?
- Summary of Laco Entertainment’s Key Features
- What is the Future of Live Commerce?
Live Commerce Korea, a major player in the domestic live commerce market, announced the establishment of Laco Entertainment, an agency dedicated to TikTok live. The move signals a full-scale entry into the global live content business. Live Commerce Korea reports handling 12 domestic live broadcasts and cumulative transactions totaling 200 billion.
The company, which has experience producing high-definition content for Naver, Kakao, and YouTube, views this launch as a strategic investment. The aim is to bolster brand marketing and influencer management specifically on the TikTok platform.
All-in-One Services for TikTok Creators
Laco Entertainment plans a large-scale recruitment of creators specializing in music, dance, and fashion. The agency intends to provide comprehensive services, including:
- Fostering exclusive creators
- Operating brand-customized live commerce events
- Strengthening performance marketing
- Supporting global market entry
studio Space and Creator Support
Live Commerce Korea, which operates five live commerce studios, is providing additional broadcasting space. These spaces are designed for large dance and music studios, as well as individual creators affiliated with Laco Entertainment, to facilitate content creation.
Aspiring creators can seek support through the Laco Entertainment homepage. the agency welcomes both established and emerging talent.
Creator-Centric Revenue model
Selected creators will undergo an incubation period before becoming official members. Laco Entertainment emphasizes a creator-kind revenue model, stating that creators will receive 100% of their revenue, without any agency share. Additional bonus opportunities will also be available through Laco Entertainment.
TikTok’s Growing Influence
TikTok’s short-form video platform has seen rapid growth in the live broadcasting market. Its algorithm and high user engagement are attracting brands interested in leveraging TikTok Live for branding purposes. Influencers are also recognizing the platform as a source of new revenue streams.
Global Expansion Plans
Live Commerce Korea intends to discover and cultivate creators across various fields, including music, dance, and entertainment. The company plans to introduce innovative content designed to foster real-time global fan communication, utilizing the unique characteristics of the TikTok platform.
Laco Entertainment will offer content production support and global promotion opportunities to selected talent, based on systematic training programs and professional production systems.
Statements from Live Commerce Korea
According to a representative from Live Commerce Korea, “TikTok Live is a platform with differentiated strengths from existing e-commerce channels.” The representative added that Laco Entertainment aims to “create an ecosystem where brands and creators can grow together and lead the live commerce market at home and abroad.”
Future Collaborations
Laco Entertainment plans to expand its global collaboration projects through a close partnership with TikTok.
Laco Entertainment: Your guide to TikTok Live Commerce
What is Laco Entertainment?
Laco Entertainment is a new agency dedicated to TikTok live, launched by Live Commerce Korea. The agency aims to support creators and businesses in the growing live commerce market on tiktok. This move signifies Live Commerce Korea’s expansion into the global live content business.
What Services Does Laco Entertainment Offer?
Laco Entertainment offers complete support services for TikTok creators.These include:
- Fostering exclusive creators in various fields, including music, dance, and fashion.
- Operating brand-customized live commerce events.
- Boosting performance marketing.
- Supporting global market entry for creators.
Who is Laco Entertainment for?
Laco Entertainment is designed for both established and emerging talent looking to leverage tiktok Live. The agency is recruiting creators specializing in:
- Music
- Dance
- Fashion
How do I get support from Laco Entertainment?
Aspiring creators can seek support through the Laco Entertainment homepage. the agency welcomes both established and emerging talent.
Why is Laco Entertainment Entering the TikTok Live market?
Live Commerce Korea, a major player in the domestic live commerce market, sees TikTok Live as a strategic opportunity. TikTok’s platform offers:
- Rapid growth in the live broadcasting market
- High user engagement, making it attractive for brands
- New revenue streams for influencers
What is the creator-centric revenue model of Laco Entertainment?
Selected creators will undergo an incubation period before becoming official members. Laco Entertainment emphasizes a creator-kind revenue model, stating that creators will receive 100% of their revenue, without any agency share. Additional bonus opportunities will also be available through Laco Entertainment.
What are the benefits of partnering with Laco Entertainment?
Laco Entertainment provides several key benefits, including:
- Access to studio space in five live commerce studios, including spaces for dance and music studios.
- Content production support.
- Global promotion opportunities.
- Access to systematic training programs.
What are Laco Entertainment’s Global Expansion Plans?
Laco Entertainment intends to expand its global collaboration projects through a close partnership with TikTok. They plan to:
- Discover and cultivate creators.
- introduce innovative content for real-time global fan communication.
- Utilize the unique characteristics of the TikTok platform.
What is Live Commerce Korea’s Experience in Live Commerce?
Live Commerce Korea has:
- Handled 12 domestic live broadcasts.
- Achieved cumulative transactions totaling 200 billion.
- Experience producing high-definition content for Naver, Kakao, and YouTube.
Summary of Laco Entertainment’s Key Features
Here’s a concise overview:
| Feature | Details |
|---|---|
| Focus | TikTok Live Commerce |
| Services | Creator recruitment, brand-customized events, performance marketing, global market entry support. |
| Creator Revenue | 100% of revenue to creators (no agency share) + bonus opportunities |
| Global Expansion | Partnerships with TikTok, global content. |
| Parent Company | live Commerce Korea |
What is the Future of Live Commerce?
According to a representative from Live Commerce Korea,TikTok Live presents differentiated strengths compared to established e-commerce channels. Laco Entertainment aims to build an ecosystem where brands and creators thrive together, and contribute to the leading live commerce market both domestically and internationally.