Lakers Buss Brothers Launch Sports Investment Firm
- Two members of the Buss family, long-time owners of the Los Angeles Lakers, are expanding thier footprint in the sports industry with the launch of a new investment...
- Joey buss, the Lakers' alternate governor and vice president of research and growth, and Jesse Buss, the franchise's assistant general manager, have announced the formation of Buss Sports...
- According to a statement, the goal of Buss Sports Capital is to "cement the Buss family name in sports," as stated by Jesse Buss.
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buss Family Launches New Sports Investment Firm, Buss Sports Capital
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Two members of the Buss family, long-time owners of the Los Angeles Lakers, are expanding thier footprint in the sports industry with the launch of a new investment firm.
Published September 29, 2025 at 04:31 AM
Overview
Joey buss, the Lakers’ alternate governor and vice president of research and growth, and Jesse Buss, the franchise’s assistant general manager, have announced the formation of Buss Sports Capital. The firm will focus on acquiring, partnering with, and investing in opportunities throughout the global sports landscape.
According to a statement, the goal of Buss Sports Capital is to “cement the Buss family name in sports,” as stated by Jesse Buss. The firm’s launch comes after Mark Walter’s agreement to purchase the Lakers for a reported US$10 billion valuation earlier this year.
Buss Sports Capital: Investment Strategy
While specific investment areas haven’t been detailed, Buss Sports Capital is expected to explore a wide range of opportunities. These could include:
- Sports Teams: Potential acquisitions of teams in various leagues.
- Esports Organizations: Investment in the rapidly growing esports industry.
- Sports Technology: Funding for innovative technologies impacting athlete performance, fan engagement, and sports management.
- Sports-Related Businesses: investments in areas like sports apparel, media, and data analytics.
The firm’s press release emphasized that Buss sports Capital will operate independently and is not anticipated to affect the Lakers’ ownership or operations. This separation allows the Buss family to pursue new ventures without impacting their existing commitment to the NBA franchise.
Context: Lakers Ownership and Recent Developments
The Buss family has been synonymous with the los Angeles Lakers since Jerry Buss purchased the team in 1979. under their ownership, the Lakers have won 17 NBA championships, establishing themselves as one of the most prosperous franchises in professional sports.
The recent agreement for Mark Walter to acquire a controlling stake in the Lakers marked a significant shift in ownership.While the Buss family will retain a minority ownership position, Walter’s investment provides the franchise with substantial financial resources. The launch of Buss Sports Capital can be seen as a strategic move by the family to diversify their sports investments and maintain a prominent role in the industry.
Potential Impact on the Sports Industry
Buss Sports Capital’s entry into the investment landscape could have several effects:
- Increased Competition: The