LaLiga Secures €5.25B Broadcast Deals with Telefonica & DAZN
- The Spanish top-flight soccer league has increased the value of its domestic media rights by six percent, exceeding €1 billion annually, in a new five-year agreement.
- LaLiga has announced a meaningful increase in the value of its domestic media rights, securing a deal worth over €5.25 billion (US$6.08 billion) for the period spanning the...
- The agreement sees Telefónica, operating through its Movistar pay-TV network, and DAZN sharing the broadcast rights, each showing five games per matchday.
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LaLiga Secures €5.25 Billion Domestic Rights Deal with Telefónica and DAZN
Table of Contents
The Spanish top-flight soccer league has increased the value of its domestic media rights by six percent, exceeding €1 billion annually, in a new five-year agreement.
key Takeaways
LaLiga has announced a meaningful increase in the value of its domestic media rights, securing a deal worth over €5.25 billion (US$6.08 billion) for the period spanning the 2027/28 to 2031/32 seasons. This represents a six percent increase over the current arrangements, pushing annual revenue beyond €1 billion (US$1.16 billion) – a significant jump from the current €990 million (US$1.15 billion).
The agreement sees Telefónica, operating through its Movistar pay-TV network, and DAZN sharing the broadcast rights, each showing five games per matchday. This marks a departure from Telefónica’s previous exclusivity for three match weeks, a feature of the current and upcoming seasons.
The Numbers: A League of Billion-Dollar Broadcast Deals
LaLiga’s success in exceeding the €1 billion mark places it among an elite group of soccer leagues.Currently,only the English Premier League and germany’s Bundesliga generate more revenue from domestic broadcast rights.this demonstrates the growing commercial power of Spanish soccer and its appeal to broadcasters.
| League | Approximate Annual Domestic Revenue (USD) | Source | Date |
|---|---|---|---|
| Premier League | $2.5 Billion | Sportico | November 2023 |
| Bundesliga | $1.4 Billion | Sportico | November 2023 |
| LaLiga | $1.16 Billion | Sportspro | February 2024 |
| Serie A | $540 Million | Sportico | November 2023 |
Note: Figures are approximate and subject to exchange rate fluctuations.
Shifting Broadcast Landscape: The End of Exclusivity?
The move to share broadcasting rights between Telefónica and DAZN is a significant development. Telefónica’s relinquishing of exclusivity for three match weeks signals a potential shift in the Spanish broadcast market,possibly increasing accessibility for fans. This change could also influence future negotiations with other broadcasters.
The deal also includes a new highlight clips agreement with BBC Sport, further expanding LaLiga’s reach and engagement with international audiences. This demonstrates a strategic focus on maximizing exposure beyond conventional broadcast channels.