Late Wheesung’s Girl Group Blue Brown Reveals Heart of Woman Identity
- Blue Brown Records has unveiled the identity of its upcoming five-member girl group, Heart Of Woman, also referred to by the shortened name H.O.W.
- The group's development is closely tied to the legacy of the late singer Wheesung, who co-founded Blue Brown Records before his death in 2025.
- The agency has confirmed that Heart Of Woman will consist of five members.
Blue Brown Records has unveiled the identity of its upcoming five-member girl group, Heart Of Woman, also referred to by the shortened name H.O.W. The group is slated to debut in the first half of 2026.
The group’s development is closely tied to the legacy of the late singer Wheesung, who co-founded Blue Brown Records before his death in 2025. The agency announced the group’s identification following a series of symbolic teaser clips released on official social media channels.
Group Composition and Lineup
The agency has confirmed that Heart Of Woman will consist of five members. The lineup includes several individuals with previous experience in high-profile music competition programs.
- Choi Ji-hyun, a former participant in the 2023 JTBC audition series
R U Next?
- Yoon Soo-in, who appeared on SBS’s
Universe Ticket
in 2023 and Mnet’sUnpretty Rapstar
starting in 2015 - Han Jung-yeon
- Lee Da-kyung
- Pan Liuin
The group is being nurtured by creative and performance director Sangwoo Myung, who was announced as part of the project on January 30, 2026.
Teaser Campaign and Strategic Direction
Prior to the official reveal of the group’s name, Blue Brown Records utilized a series of symbolic teasers to signal the group’s intended trajectory. These clips avoided direct introductions in favor of imagery designed to illustrate the quintet’s goals.
One teaser featured a heart-shaped object to symbolize the beginning of the group. Another clip showcased a boombox in the sand, which the label indicated was a hint at their aim to connect with a broader audience. A teaser featuring a passport was used to signal the label’s objective of bringing the group to a global audience.
Agency Background
Blue Brown Records was co-founded by the late singer Wheesung. The launch of Heart Of Woman represents a significant project for the label following the singer’s passing last year.
The announcement of the group’s identity follows the initial signals sent by the label on April 9, 2026, when it first confirmed the existence of a five-member act without revealing the specific name or debut date at that time.