Lee Da-hui Faces 6.33 Million Lawsuit Over Endorsement Dispute – Agency Responds to Misunderstanding Claims

Taiwanese entertainer Lee Duo-hui is facing a significant financial penalty after losing a legal dispute over an endorsement contract, with court documents confirming she must pay 6.33 million New Taiwan Dollars in damages.

The case stems from allegations that Lee Duo-hui breached an exclusive agreement with a commercial partner by engaging in promotional activities for competing brands during the contract period. According to reports from ETtoday and Yahoo News, the plaintiff sought compensation for damages resulting from what they described as a violation of the exclusivity clause, which prohibited the entertainer from endorsing similar products while under contract.

Lee Duo-hui’s management company responded to the ruling by stating that the outcome arose from a misunderstanding regarding contractual details, suggesting that differing interpretations of the agreement’s terms contributed to the conflict. The company emphasized that no intentional misconduct was involved on their client’s part and expressed regret over the escalation of the matter to litigation.

Additional coverage from Liberty Times and Apple Daily confirmed the monetary amount of the judgment, noting that the sum represents one of the larger endorsement-related disputes in Taiwan’s entertainment sector in recent months. The reports indicated that the court ruled in favor of the plaintiff after reviewing evidence of promotional activities conducted by Lee Duo-hui that allegedly overlapped with restricted categories outlined in the original contract.

The entertainer, known for her work in television dramas and variety shows, has not issued a public statement directly addressing the ruling as of the latest available reports. Her agency reiterated its commitment to resolving future contractual matters with greater clarity to prevent similar disputes.