Lee Jae-in Receives Wonbin Baton After 16 Years
- SEOUL, South Korea (April 26, 2025) — actress Lee Jae-in, known for her roles in "Sabaha" and "Racket Boys," has been selected as the new face of East-West...
- Lee, born in 2004, debuted on television in 2010 and began her acting career in the 2012 drama "Yellow Revenge." Since then, she has taken on leading and...
- "I was very grateful for the offer," Lee said regarding the Maxim coffee advertisement.
Lee Jae-in Lands Coffee Ad deal, Follows in Won Bin’s Footsteps
SEOUL, South Korea (April 26, 2025) — actress Lee Jae-in, known for her roles in “Sabaha” and “Racket Boys,” has been selected as the new face of East-West Food Maxim coffee, taking over from actor Won Bin, who held the position for 16 years. The actress discussed her recent advertising deal and her connection with fellow actor Hong Kyung in a recent interview.

From Drama to Coffee: Lee Jae-in’s Rising star
Lee, born in 2004, debuted on television in 2010 and began her acting career in the 2012 drama “Yellow Revenge.” Since then, she has taken on leading and supporting roles in both film and television. Her breakthrough came with the 2019 movie “Sabaha,” followed by a leading role in the 2021 drama “Racket Boys.”

A Grateful Opportunity
“I was very grateful for the offer,” Lee said regarding the Maxim coffee advertisement. “I was nervous as it was my first commercial shoot.I enjoy coffee, so I was happy to drink a lot during the filming. I heard it could be tough to drink too much, but I was happy.”
She added that her father is also a fan.”My father liked it too. He bought two boxes every day after I filmed the advertisement,” Lee said.
Lee expressed confidence in her ability to promote products, stating, “if there’s any food left, I can do my best to make the product shine.”

Reunion with Hong Kyung
Lee’s connection with Hong Kyung extends beyond the coffee advertisement. The two actors also star in the film “Concrete Market,” which depicts the events in an apartment complex that survives an earthquake.Lee said it was “nice” to be cast alongside Hong Kyung in the commercial.

Future Aspirations
Looking ahead, Lee said, “I want to do work with bright energy. I have played a lot of characters with stories, so I want to challenge myself with roles that bring laughter.”
Despite her extensive filmography, Lee has yet to appear on a variety show. “I am confident in labor,” she said. “If I appear on ‘Sister’s Mountain Mountain 2,’ I think I will do well. Please call me.”
Lee Jae-in: From “Racket Boys” to Maxim Coffee – your Burning Questions Answered!
Q: Who is Lee Jae-in, and why is everyone talking about her?
A: Lee Jae-in is a South Korean actress making waves in the entertainment industry. Born in 2004, she’s already built an notable resume with roles in popular dramas and movies. Recently, she was announced as the new face of East-West Food Maxim coffee. This is a important move because she’s taking over from actor Won Bin,who held the position for an impressive 16 years!
Q: What are some of Lee Jae-in’s moast notable roles?
A: Lee Jae-in debuted on television in 2010,but her acting career truly took off in 2012 with the drama “Yellow Revenge.” She then took on roles in both film and television, showcasing her versatility.
“Sabaha” (2019): Her breakthrough movie role.
“Racket Boys” (2021): This drama saw her in a leading role and gained her wider recognition.
Q: What was Lee Jae-in’s reaction to being chosen as the new Maxim coffee model?
A: lee expressed her gratitude for the opportunity. In a recent interview,she stated that she was “very grateful for the offer.” She also mentioned feeling slightly nervous, as it was her first commercial shoot.Despite any nerves,, she embraced the experience. “I enjoy coffee, so I was happy to drink a lot during the filming,” Lee said . Notably, her father is also a fan of the product, buying two boxes every day after she filmed the advertisement.
Q: Does Lee Jae-in have any experience promoting products?
A: While this is her first major commercial campaign, lee is clearly confident in her ability to represent products.When asked about her skills in this area, she stated, “If there’s any food left, I can do my best to make the product shine.”
Q: What is lee Jae-in’s connection with the actor Hong Kyung?
A: Lee Jae-in and Hong kyung are not just colleagues; they’re also co-stars. Both actors are starring in the film “Concrete Market.” Their shared casting in the Maxim coffee commercial added another layer to their professional relationship. Lee said it was “nice” to be cast alongside Hong Kyung in the commercial.
Q: What are Lee Jae-in’s future aspirations as an actress?
A: Lee is looking forward to expanding her horizons by playing roles that bring laughter. “I want to do work with luminous energy,” she explained. Having taken on a range of dramatic roles, she is now keen to challenge herself with lighter characters.
Q: Would lee Jae-in consider appearing on a variety show?
A: Yes! Despite her filmography, she has yet to venture onto variety shows. She expressed an interest in appearing on the show ‘Sister’s Mountain Mountain 2,’ stating, “I am confident in labor.” She added, “If I appear on ‘Sister’s Mountain Mountain 2,’ I think I will do well. Please call me.”
Q: Is there a table with a summary of Lee jae-in’s career highlights available?
A:
| Year | Title | Role | Notes |
| :— | :—————— | :————– | :———————————————————————————————————— |
| 2010 | Television Debut | | |
| 2012 | Yellow Revenge | | Began Professional Acting Career |
| 2019 | Sabaha | | Movie Breakthrough |
| 2021 | Racket Boys | Leading Role | Gained widespread recognition |
| 2025 | Maxim Coffee Ad | model | Replaces Won Bin after 16 years. Also stars with hong Kyung in “Concrete Market”. Currently promoting product. |
