Legends Wins NYCFC Food & Beverage Contract
- * Partnership Extension: New York City FC (NYCFC) has expanded its partnership with Legends, a premium experiences brand.
- essentially, NYCFC is aiming to make Etihad Park a destination not just for soccer, but also for a high-quality, locally-focused food and beverage experience, and they're relying on...
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NYCFC and Legends Expand Partnership
* Partnership Extension: New York City FC (NYCFC) has expanded its partnership with Legends, a premium experiences brand.
* Etihad Park Focus: The new contract focuses on Legends managing all food and beverage operations at NYCFC’s future home, Etihad Park. This includes:
* Concessions
* premium suites and clubs
* Catering
* Local Flavor: A key element of the plan is to showcase New York City’s diverse food scene, including:
* Locally sourced food in concessions
* Live cooking stations in premium areas
* Five bars and two tap bars with New York brews
* “Five Boroughs Food Hall” featuring small businesses and cuisines from each borough.
* Legends’ Role: Legends aims to deliver a “best-in-class hospitality experience” celebrating the city’s food culture.
* Previous Collaboration: This builds on a previous agreement where Legends was already handling the sale of premium seating and suites for etihad Park (announced in May 2024). This included consulting, product design, and sales strategy.
* Tom Funk Quote: Tom Funk, Global President of Hospitality at Legends, emphasized the commitment to a high-quality experience and celebrating NYC’s food culture.
essentially, NYCFC is aiming to make Etihad Park a destination not just for soccer, but also for a high-quality, locally-focused food and beverage experience, and they’re relying on Legends to make that happen.