LG Electronics Sponsors Popular US TV Quiz Show ‘Wheel of Fortune’

Submission time: 2024-09-14 08:01

LG Electronics Promotes Brand Value through Sponsorship of ‘Wheel of Fortune’

LG Electronics is promoting its brand value by sponsoring the popular American TV quiz show ‘Wheel of Fortune’. This move is part of the company’s efforts to engage with customers in the US market and promote its premium home appliances.

According to industry sources, LG Electronics will officially sponsor the 42nd season of ‘Wheel of Fortune’, which will run for one year until August next year. The show airs every day at 7:30 p.m. prime time and is one of the most beloved national TV quiz shows in the United States, averaging over 8 million viewers per day.

This is the first time since the show first aired in 1975 that a brand has sponsored the program. ‘Wheel of Fortune’ is played by participants choosing a few letters of the alphabet from idioms or proverbs to get a hint and guess the entire hidden sentence.

When a participant selects a specific alphabet, the location of that alphabet is revealed, and the participant guesses the answer by filling in the remaining blanks to receive a prize. The quiz initially provides hints with the six alphabets (R, S, T, L, N, E) that are most frequently used in English sentences.

In the first week of this season sponsored by LG Electronics, a total of seven alphabets will be provided as hints, including the letter ‘G’ in LG. LG Electronics’ brand slogan, ‘Life’s Good,’ will be added to the roulette wheel that determines the prize money.

When the carousel stops on the ‘Life’s Good’ section, various premium home appliances such as the InstaView refrigerator and the LG Wash Combo all-in-one washer/dryer will be given away as prizes.

LG Electronics is focusing on marketing that promotes the convenience and differentiated lifestyle provided by premium artificial intelligence (AI) home appliances, as well as the value of ‘Life’s Good’ in the United States, one of the largest markets for home appliances.

Last month, the popular online video service (OTT) Amazon Prime Video launched ‘House of Survival’, a self-produced show using various AI home appliances as the subject. It is a unique entertainment program where participants survive by obtaining LG home appliances necessary for daily life every time they succeed in a given mission.

In Tennessee, where our home appliance factory is located, we communicate with the local community by sponsoring the Tennessee Titans, a local NFL team. In Dallas, Texas, where our electric vehicle charging factory is located, we are also active as the official TV and display partner for the home stadium of the NFL’s Dallas Cowboys.

In New Jersey, where the US corporation’s headquarters is located, we are also carrying out various activities to interact with local residents. An LG Electronics official said, “As a leading brand in the global home appliance market, we will continue to engage in marketing to get closer to the lives of diverse customers and deliver positive experiences.”