Liqui Fruit Slogan Lawsuit – ‘Nothing But Fruit’ Misleading
- The advertising Regulatory Bureau (ARB) has ruled that Liqui Fruit's "Nothing But Fruit" slogan is misleading, according to reports from IOL and Cape town ETC.
- The ARB determined the slogan implies Liqui Fruit products contain only fruit,which is not the case.
- The core of the ARB's decision rests on the fact that Liqui Fruit beverages contain ingredients beyond just fruit, such as additives and preservatives.
Liqui Fruit Slogan Ruled misleading by Advertising Regulatory Bureau
Table of Contents
Background
The advertising Regulatory Bureau (ARB) has ruled that Liqui Fruit’s “Nothing But Fruit” slogan is misleading, according to reports from IOL and Cape town ETC.
The ARB determined the slogan implies Liqui Fruit products contain only fruit,which is not the case. The ruling requires Liqui Fruit to discontinue using the “Nothing But Fruit” slogan in its advertising.
ARB Ruling Details
The core of the ARB’s decision rests on the fact that Liqui Fruit beverages contain ingredients beyond just fruit, such as additives and preservatives. The ARB found that the slogan created a misleading impression for consumers.
Implications
This ruling highlights the importance of accurate advertising and the ARB’s commitment to protecting consumers from misleading claims. Liqui Fruit will need to revise its marketing materials to comply with the ARB’s decision.