Lisa Weichselbaum: Opinion Leader Profile – Leadersnet
Lisa Weichselbaum Appointed Paid Media Lead at Otago, Driving Strategic Growth
Vienna, Austria – July 22, 2025 – Teh prominent Viennese online marketing agency, Otago, has announced the strategic appointment of Lisa Weichselbaum as its new Paid Media Lead. This move underscores Otago’s commitment too strengthening its expertise and service offerings within the dynamic Paid Media landscape.
Weichselbaum’s Vision: Orchestrating Cross-channel Paid Media Excellence
As June 2025, Lisa Weichselbaum, a Vienna native, has been at the helm of Otago’s Sea, Paid Social, and Programmatic divisions. Her extensive experience in data-driven marketing and strategic advisory is set to infuse the agency with fresh perspectives and drive innovation. Weichselbaum will also assume management responsibilities for the agency’s robust 25-member Paid Media team.Markus Inzinger, Managing Director and founder of Otago, expressed his enthusiasm for the new appointment: “With Lisa, we have gained an experienced strategist and leader who not only understands Paid Media in depth but also thinks beyond the box. Her ability to combine strategy, advice, and operational excellence will enrich our team and our offering.”
A Decade of Digital Marketing Acumen
Weichselbaum brings over ten years of dedicated experience in the digital marketing sector.Her academic foundation includes a Bachelor’s degree in Marketing & Sales from FH Vienna and an MBA in Mediation from the Burgenland University of Applied Sciences. Prior to joining Otago, she honed her skills at leading organizations such as Dentsu, IP Austria, and E-dialog.
During her tenure at these firms, Weichselbaum was instrumental in managing significant client projects, leading media market operations, and guiding teams at the crucial intersection of technology, advisory services, and campaign execution. Most recently, she served as Head of Programmatic for six years and as a Business Advancement Strategist at the wiener Zeitung media group, further solidifying her deep understanding of the media landscape.
Redefining paid Media Strategy: A Holistic Approach
Weichselbaum’s personal mission at Otago is clear: to unlock the full potential of cross-channel campaigns for clients and to foster a holistic understanding of paid media. “For me, the new role at Otago means the chance of leading a great team, strategically developing Paid Media, and working with our customers to develop the full potential of cross-channel campaigns,” she stated.
Her philosophy centers on breaking down customary silos within marketing departments and viewing paid media channels as an integrated, harmonious system. “My mission is to break silos,to think about paid media channels holistically,like a coordinated orchestra,not just as individual good instruments,” Weichselbaum elaborated. This approach promises to deliver more cohesive and impactful campaign results for Otago’s clientele.
Beyond the Agency: Community Engagement and Personal Passions
Outside of her professional endeavors, Lisa Weichselbaum is actively involved in community initiatives. she dedicates her time to an integrative sports club, where she facilitates access to climbing for refugees, demonstrating a commitment to social inclusion and personal growth. A native of Vienna, she also finds rejuvenation and inspiration spending her free time immersed in nature.
Otago continues to solidify its position as a forward-thinking digital marketing agency, and Lisa Weichselbaum’s leadership in Paid media is a testament to its strategic vision for the future.
For more information, visit www.otago.at.