Little Dot Studios to Lead Indeed and Brentford FC Partnership Activation
- Indeed appointed Little Dot Studios on September 15, 2026, to lead the activation of its partnership with Brentford Football Club.
- Little Dot Studios will deploy a data-led strategy built on audience insights to connect Indeed's recruitment platform with Brentford's identity as a community-focused club.
- As part of Banijay Entertainment, Little Dot Studios brings extensive digital production resources to the campaign.
Indeed appointed Little Dot Studios on September 15, 2026, to lead the activation of its partnership with Brentford Football Club. The digital media network will oversee strategies for Indeed’s position as the club’s principal and front-of-shirt partner across men’s, women’s, and academy teams, while building on its existing position as official training wear and recruitment partner.
Bridging Football Fandom and the Job Market
Little Dot Studios will deploy a data-led strategy built on audience insights to connect Indeed’s recruitment platform with Brentford’s identity as a community-focused club. The activation campaign will combine original content, creator partnerships, live experiences, social media, PR and paid distribution. According to Indeed Senior Marketing Director Garreth Hayes, moving to the front of a Premier League jersey provides new opportunities to connect with global fans. Our whole team is excited by what we can achieve with our amazing partners at Brentford and our impressive new agency partners at Little Dot Studios,
Hayes stated in the announcement.
Using Banijay Entertainment Network Assets
As part of Banijay Entertainment, Little Dot Studios brings extensive digital production resources to the campaign. Robbie Spargo, Co-Managing Director at Little Dot Studios, noted that the collaboration extends beyond traditional sponsorship activation. Together with Indeed, we’re creating a platform that leverages the themes of football, careers and culture, to highlight Indeed’s unique relevance to today’s job market,
Spargo said. The agency operates a network reaching over 125 million unique viewers monthly across YouTube and CTV.
Indeed’s Global Reach and Platform Scale
Indeed is the world’s #1 job site according to Comscore metrics from March 2026, connecting over 685 million job seeker profiles with 3.5 million employers across more than 60 countries. The platform utilizes artificial intelligence and real-time data to match candidates with employment opportunities. Platforms within the corporate structure include Glassdoor and Indeed Flex, providing infrastructure for modern hiring and workplace research.
