Little Wren Takes Flight in Japan: UK’s Beloved Baby Brand Soars into the Market via Crowdfunding
Little Wren: British Premium Baby Product Brand Begins Pre-Sales in Japan
Brand Expansion into Japan
Jake Limited has acquired the exclusive sales rights in Japan for Little Wren, a premium British baby product brand with 5,800 stores worldwide, and will begin full-scale expansion into the Japanese market. Advance sales began on the crowdfunding site CAMPFIRE on September 3, 2024.
For more information about the CAMPFIRE project, please visit: https://camp-fire.jp/projects/view/784717
Brand Features
Little Wren uses 100% cotton that is free of harmful substances and is gentle on babies’ sensitive skin, and creates sustainable products that are environmentally friendly. The brand’s designs feature cute illustrations of baby animals by designer Hannah Dale and soft colors. They also use a sustainable production model, avoiding overproduction and producing only the right amount according to demand. Another feature is that for every romper purchased, a tree is planted, so that gifts for babies and birth celebrations can contribute to protecting the global environment.
Crowdfunding Information
With this project, Jake Limited will begin full-scale expansion into the Japanese market. In particular, we have prepared a limited-time offer for retailers, offering baby clothes with a wholesale value of 250,000 yen for 150,000 yen in limited quantities.
Period: September 3, 2024 to September 30, 2024