LIV Golf, Fox Sports in Talks for 2025 TV Deal
LIV Golf in Talks with Fox Sports for 2025 Broadcast Deal
Dec 17, 2024, 03:17 PM ET
LIV Golf is reportedly in “high-level discussions” with Fox sports for a television contract that could considerably boost the upstart league’s visibility in 2025.
The potential deal, first reported by Sports Business Journal, could see LIV Golf tournaments broadcast on one of Fox’s networks, though specifics like which network and whether Fox would pay a rights fee remain unclear.
Landing a deal with a major network like Fox would be a major coup for LIV Golf, which has struggled to gain traction with viewers as its inception. The league’s current broadcast partner,The CW Network,has seen low viewership numbers.
For example, fewer than 100,000 viewers tuned in to watch Jon Rahm win the 2024 LIV Golf individual championship, according to golfweek.
A partnership with Fox could provide LIV Golf with the exposure and credibility it needs to compete with established golf tours like the PGA Tour.
The timing of LIV Golf’s 2025 individual championship, scheduled for August 15-17 at The Club at Chatham Hills near Indianapolis, could also work in its favor. The dates don’t conflict with NFL or college football games airing on Fox or its sister network,FS1.
LIV Golf Eyes Fox Sports for 2025 Broadcast Deal: A Game Changer?
NewsDirectory3.com – Whispers of a possibly game-changing deal are circulating in the golf world. Sources indicate LIV golf, the controversial upstart league, is engaged in “high-level discussions” with Fox Sports for a television contract starting in 2025.
This news comes on the heels of disappointing viewership figures for LIV Golf’s broadcasts on The CW Network. The league’s flagship individual championship, won by Jon rahm in 2024, drew fewer than 100,000 viewers, according to GolfWeek.
A partnership with Fox Sports, a major player in the realm of sports broadcasting, could provide LIV Golf with the much-needed exposure and legitimacy it craves.
While specifics regarding the potential deal remain shrouded in secrecy – including which Fox network would carry the broadcasts and whether Fox would pay a rights fee – the implications are important.
Securing a spot on Fox’s extensive network could propel LIV Golf into a new era of visibility, allowing it to directly challenge the established PGA Tour for viewers and sponsors.
Interestingly, the timing of LIV golf’s 2025 individual championship, slated for August 15-17 at The Club at Chatham Hills near Indianapolis, appears strategically beneficial. The dates avoid direct clashes with the NFL and college football games that dominate Fox and FS1 during the fall.
This could potentially give LIV Golf a unique window to capture audience attention.
As negotiations progress, the golf world will be watching closely to see if this potential deal becomes a reality, and what impact it could have on the future landscape of professional golf.